Latest SEW stories

3 Ways We Failed at B2B PPC in 2014

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In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. 0 Comments

4 SEO Answers Your Development Team Needs in 2015

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As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search. As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. 0 Comments

Disruptive Search Forces in 2015 and Beyond

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When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015. Consider the disruptive force that search is playing in the health care and education systems. 0 Comments

Complementary Services for Link-Building

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If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO ranking. If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links. 0 Comments

8 Innovative SEM Tips From Those in the Know

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When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond. When trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. 0 Comments

3 Sneaky Ways to Bid on Competitor Keywords

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It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords. it is possible to bid on competitor brands and get decent quality scores and traffic. Here are three sneaky ways to bid on competitor keywords. 0 Comments

Is SEO Still Worth It in 2015?

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Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations to help you develop a budget. Let's cut to the chase: Of course SEO is still worth it. 0 Comments

Google to Leave Russia

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On the heels of the announcement that Google News will cease operation in Spain, the search giant will also be pulling out of Russia, as a result of a restrictive new law. On the heels of the announcement that Google News will cease operation in Spain, the search giant will also be pulling out of Russia, as a result of a restrictive new law. 0 Comments

5 New Year’s Resolutions for Paid Search in 2015

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The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance. The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns. 0 Comments

Bing Adds Search to Microsoft Office

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Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing's main SERP that keeps important information at the top. Users will soon be able to search with Bing within Microsoft Office Word Online. 0 Comments

Mobile Search: Not Just on the Go

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A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. 0 Comments

Google Launches New AdWords Editor

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Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. 0 Comments