Latest SEW stories

What to Do When Your Organic Landing Page Isn’t the Optimal Page

landing-page

SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page. SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. 0 Comments

Negative Keywords Geek Out: Proactive and Reactive Approach

Keywords

Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack. Advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack for negative keywords. 0 Comments

Google Trash Can Recover Your Deleted Analytics

google-trash-can-new-feature

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder. A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. 0 Comments

Adobe Finds Google's CTR Growing Faster Than Its CPC

Adobe

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

YP Data Helps National Brands Go Local

yp

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa. YP is using search data to deliver real-time, cross-device ads based on local search history. 0 Comments

Analyzing AdWords With Analytics Treemaps

google-adwords-logo-new

The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places. The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places. 0 Comments

Back to Basics – Goal Reports in Google Analytics

Google Analytics

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better. 0 Comments

Using AdWords Scripts for PPC Campaign Management

PPC

Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to use them to their fullest potential. Few understand the power of AdWords scripts, and even fewer use them to capacity. So here's a look at how to use them to their fullest potential. 0 Comments