Latest SEW stories

Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

ppc-turkey

Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday. Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year. 0 Comments

Justifying Your Spend – Getting SEO Buy-In

money-seo-spend

There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. At some point all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. 0 Comments

Holiday Season Link-Building

google-christmas

For those of you who didn’t do their Christmas link-building this summer, here are a couple of link bait ideas to help you catch up with the competition. If you haven't done so already, here are a couple of link bait ideas to help you catch up with the competition. 0 Comments

Search Top Priority Among SMBs [Study]

priority-rubber-stamp

The results of a recent BIA/Kelsey study show that for 2015, search marketing and PPC will be a top priority for many small and medium-sized businesses. A recent BIA/Kelsey study shows that for 2015, search marketing and PPC will be a top priority for many SMBs. 0 Comments

Are We Reaching the End of the Keyword Era?

end-of-keywords

This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt. 0 Comments