Latest SEW stories

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Four Mobile Dos and Don'ts for SMBs

As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. 0 Comments

Why a Professional Press Center Boosts Your Link Building Campaigns

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More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. 0 Comments

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

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Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. 0 Comments

Bing's App-Linking Tags Advance SEO

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Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. 0 Comments

A Marketer's Plea: Don't Be Afraid to Ask for Links

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While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. 0 Comments

Google Apologizes For Racist Maps Listings

Google Maps

The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word. The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word. 0 Comments

Google Buy Button – Is it Right for You?

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Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? 0 Comments

Bing Begins Indexing Apps By Content Rather Than Title

Bing Logo

Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. 0 Comments

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

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The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? 0 Comments

Google Seeks New Doodler

Google Doodle 14th Birthday

Earlier this week, the search giant posted a job listing for a Doodler, the graphic design mastermind behind the witty, interactive logos on Google's homepage. Earlier this week, the search giant posted a job listing for a Doodler, the graphic design mastermind behind the witty, interactive logos on Google's homepage. 0 Comments

Can You Reavow Links You Have Previously Disavowed?

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If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. 0 Comments

Concatenate: The Ultimate Excel Function for Managing PPC Campaigns

Concatenate Generate Display URLs

One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. 0 Comments

The Rise of Content Performance: The Search and Social Link

Search Social Yin Yang

Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. 0 Comments

Keywords on Mobile: Not Comparable to Desktop

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Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. 0 Comments

Are You Making These Three Silly SEO Mistakes?

seo things to avoid

Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. 0 Comments

Google Upgrades AdWords Editor to Support Labels

Google AdWords Editor

Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads. Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads. 0 Comments