Latest SEW stories

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5 Essential Hybrid Digital Marketing Skills to Develop Now

In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals. These insights can help marketers to adapt to and ultimately succeed in the transient and ever-evolving world of hybrid digital marketing. 0 Comments

Maximizing Profit in Shopping Campaigns

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Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization. Search marketers can drive and maximize profits from Google Shopping by adjusting current strategy to consider the basic economic principles of marginal profit optimization. 0 Comments

What Would You Do If You Were CEO of Skyscanner?

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In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch's columnists. To celebrate reaching 40 million users, Skyscanner is giving its CEO the day off and inviting someone else to take his place - what if that someone were an SEW contributor? 0 Comments

5 Tools for Finding High-Value Long-Tail Keywords

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Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them. These five tools will help you find relevant long-tail keywords, which can be more valuable than their pricier counterparts. 0 Comments

Google's CTR Dominance Is a Double-Edged Sword

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Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Do App Interstitials Create A Bad User Experience?

The Ubuntu Meizu 4 had an impressive choice of apps

Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical of the company's reasoning. They do, according to Google, but Yelp's CEO and industry experts believe the search giant had ulterior motives with its study. 0 Comments

Amazon Text Ads: To Do or Not To Do?

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Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Amazon Text Ads is comparable to AdWords Lite, though head terms get more conversions because it's still new. 0 Comments

Google Tests Video Ads Within Search Results

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Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and analytics offerings help it pull ahead? Google may be testing video ads later than Yahoo and Bing, but YouTube may help the search giant get ahead. 0 Comments

Beyond Listing Management: Why You Need a Location Data Strategy

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The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers. The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers. 0 Comments