Latest SEW stories

Bing Maps New Roadmap Style

Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps

Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps. Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps. 0 Comments

Are There Really Any Outdated Link Techniques?

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Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics. Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics. 0 Comments

Google Earth Turns Ten and Adds Two New Features

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For its tenth birthday, Google Earth has added two new ways to explore the world: Voyager, which offers 3D city views, and Earth View, a library of Earth's most beautiful places. For its tenth birthday, Google Earth has added two new ways to explore the world: Voyager, which offers 3D city views, and Earth View, a library of Earth's most beautiful places. 0 Comments

Does Thumbtack + Google Ventures = Conflict of Interest?

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Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures? Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures? 0 Comments

5 PPC Tips from ClickZ Live Toronto

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To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. 0 Comments

Bing Livens Up Homepage With Audio Tools

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The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images. The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images. 0 Comments

Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report

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Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. 0 Comments

Micro-Moments and Search

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Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly. Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly. 0 Comments

Google Answer Boxes: The What, Why and How

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Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. 0 Comments

Bing Revamps Rewards Program on Mobile

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Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks. Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks. 0 Comments

Come On, Google. Let the Little Guy Earn a Link!

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Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. 0 Comments

The Final Hurdle Is Cleared - Apps Will Replace Websites

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Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. 0 Comments

Bing Video Search Gets a Streamlined Makeover

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Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions. Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions. 0 Comments

Emojis Disappear From Google Search Results

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Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared today. Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared today. 0 Comments

Why I Will Continue to Use the Term Link Building

Lots of Links

A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion. A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion. 0 Comments

Analyzing Indirect Competitors Can Help Your Link Building Efforts

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Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. 0 Comments