Latest SEW stories

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Google Buy Button – Is it Right for You?

Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? 0 Comments

Bing Begins Indexing Apps By Content Rather Than Title

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Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. 0 Comments

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

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The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? 0 Comments

Google Seeks New Doodler

Google Doodle 14th Birthday

Earlier this week, the search giant posted a job listing for a Doodler, the graphic design mastermind behind the witty, interactive logos on Google's homepage. Earlier this week, the search giant posted a job listing for a Doodler, the graphic design mastermind behind the witty, interactive logos on Google's homepage. 0 Comments

Can You Reavow Links You Have Previously Disavowed?

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If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. 0 Comments

Concatenate: The Ultimate Excel Function for Managing PPC Campaigns

Concatenate Generate Display URLs

One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. 0 Comments

The Rise of Content Performance: The Search and Social Link

Search Social Yin Yang

Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. 0 Comments

Keywords on Mobile: Not Comparable to Desktop

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Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. 0 Comments

Are You Making These Three Silly SEO Mistakes?

seo things to avoid

Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. 0 Comments

Google Upgrades AdWords Editor to Support Labels

Google AdWords Editor

Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads. Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads. 0 Comments

How Your PPC Strategy Is Like Gardening

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With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best way to nurture them to grow that relationship. With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best way to nurture them to grow that relationship. 0 Comments

Bing to Follow In Mobilegeddon's Footsteps

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In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt. In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt. 0 Comments

The Importance of Listening to Google

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Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. 0 Comments

Google Grants 40 Percent of Right to Be Forgotten Requests

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A new transparency report reveals that Google has granted hundreds of thousands of requests to be removed from search results in the first year of Europe's controversial right to be forgotten program. A new transparency report reveals that Google has granted hundreds of thousands of requests to be removed from search results in the first year of Europe's controversial right to be forgotten program. 0 Comments

Blogging and SEO: A Relationship It Pays to Nurture

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A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content. A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. 0 Comments