Latest SEW stories

Facebook "Hello" Brings Local Search to Calls

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Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. 0 Comments

Bing Follows Google's Lead and Launches Shopping Campaigns

Bing Ads

Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. 0 Comments

Are You Guilty of Committing These Mobile-Friendly Mistakes?

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With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results. Many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results. 0 Comments

Brand vs. Non-Brand: Measurement Is Key

search-measurement

As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. There should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. 0 Comments

Product Reviews for Links? Be Careful!

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Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive. Google is getting good at determining which links are naturally earned and which are paid endorsements or links that were obtained by offering incentives. 0 Comments

Google "Mobilegeddon" Has Officially Arrived

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Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. 0 Comments

Redirects for SEO: Soup to Nuts

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If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan. If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan. 0 Comments

A Shift to Shopping Ads

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Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently. Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently. 0 Comments

Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption

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Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. 0 Comments

Tapping Into Your Alpha Audience: How Blogger Outreach Can Amplify Your Reach

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To grow organic rankings safely, links have to be earned on the basis of great content. But if the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify? If the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify? 0 Comments

Google to Make Mobile URLs More User-Friendly

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Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. 0 Comments

Yahoo and Microsoft Amend Search Agreement

Yahoo Search Bing PPC

After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. After years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. 0 Comments

Yelp Adds Restaurant Reservations as New Search Option

Yelp

Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. 0 Comments

App Indexing Will Now Affect Google Ranking

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With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices. With the launch of Google's new app indexing system, app install buttons will show up in Google searches. 0 Comments