Search Engine Marketing, Search Engine Optimization (SEO) and Paid Search Advertising (PPC)

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The Rise of Universal Paid Search by Alex Cohen

SEARCH ADVERTISING
2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. - Feb 10, 2010

Why Brand Building Isn't Enough by Eric Enge

SEARCH ENGINE OPTMIZATION
The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. - Feb 9, 2010

Universal Search Optimization 101 by Ron Jones

SEM BASICS
Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. - Feb 8, 2010

Managing Client PPC Campaigns on the Go by Marc Poirier

SEM AGENCY ISSUES
Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly. - Feb 5, 2010

Microsoft's Atlas to Be Preferred Ad-Server for IPG by Nathania Johnson

NEWS: aQuantive/Atlas | aquantive | atlas
Special Atlas pricing to be extended to IPG clients. - Feb 10, 2010

Meet Google Buzz, Not the Same as Yahoo! Buzz by Nathania Johnson

NEWS: Buzz | facebook | google buzz
Will Google's version give Facebook and Twitter a run for their money? - Feb 9, 2010

IAC Earnings: Search Revenues Up, But $1 Billion Impairment Charges by Nathania Johnson

NEWS: ask.com | citysearch | iac
Despite loss, they beat the Street. - Feb 9, 2010

Twelve bloggers blogging about SES London 2010 by Greg Jarboe

NEWS: Blogs | SEM Industry: Events | SEM Industry: Trade Shows
There are a lot more than "12 bloggers blogging" about SES London 2010. If you want to see a comprehensive list, go to the Search Engine Strategies blog. - Feb 9, 2010

Justice Department Opposes Revised Google Books Settlement by Nathania Johnson

NEWS: Google: Book Search & Library | google book settlement
Last week, the U.S. Department of Justice filed a brief expressing concerns over a revised Google book settlement. - Feb 9, 2010

AdWords Offers Free Online Training by Nathania Johnson

NEWS: Google: AdWords | adwords | google
Google AdWords has launched a new site where you can get training on their paid search platform. For FREE. - Feb 8, 2010

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