Marc Poirier

Marc Poirier is a professional search engine marketing expert with more than a decade of experience in the search industry. He is co-founder and CMO of Acquisio, where he leads all marketing activities.

Previously, Marc was founder and president at Canalytics, a boutique SEM and SEO agency regarded as one of the most active Google Analytics authorized consultants in the world today.

Recent articles by Marc Poirier

A Closer Look at the Second Tier Ecosystem
Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance. Nov 13, 2009

Evaluating Second Tier PPC Search Engines
So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. Oct 16, 2009

Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. Sep 18, 2009

More articles by Marc Poirier