Michael Bonfils
Michael Bonfils is the International Managing Director of SEM International, a division of International Media Management Corp.
Since 1996, Michael was one of the early pioneers in the search engine industry, working in-house for a multinational firm prior to being in charge of Search Engine Strategy at Business.com in 2000-01.
In 2001, his International passion led him to opening up his own firm and an office in Asia after recognizing the need for U.S.-based online marketing agencies requiring an outsourced solution to provide services to their clients outside of the United States.
As the demand for his company's services expanded into other countries, he spread out further into Asia, Europe and eventually Latin America. Today, SEM International is a global network of in-country search engine marketing agencies providing a one stop, centralized solution for Intl search engine marketing management.
Recent articles by Michael Bonfils
Tiptoeing Your Way Into International Search Marketing
With global search growing rapidly, there has never been a better time to expand internationally.
Nov 11, 2009
Baidu -- The SEO Perspective
If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now.
Oct 14, 2009
Yandex -- The SEO Perspective
Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology.
Sep 16, 2009
Building Trust is Key to Great Global Search Marketing
Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action.
Aug 19, 2009
Baidu -- A Sleeping Giant Awakens
Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance.
Jul 22, 2009
More articles by Michael Bonfils
