Andy Atkins-Krüger
Andy Atkins-Krüger is a trained linguist with 20 years of international marketing experience. He's been involved in search marketing and SEO since 1997, and in 2002 bought the company WebCertain after 5 years as a client. As CEO, he's subsequently built that company up as the leading international search marketing agency, handling both global clients and companies wishing to take their products to new markets.
Andy is a regular speaker at Search Engine Strategies and other conferences, and chairs the London-based six-monthly International Search Summit. He's also the Editor-in-Chief of the Multilingual Search blog.
Recent articles by Andy Atkins-Krüger
The Worldwide Web Just Went Global
All countries soon will be able to apply for Internet extensions reflecting their name and using their own characters. It will be interesting to see what impact this has on search engines, domains, and trademark specialists.
Nov 4, 2009
The International Search Recession is Over...
International search outgains U.S. and U.K. during the three-month period ended Sept. 30, 2009.
Oct 21, 2009
How to Choose an International Search Agency
After defining your international search objectives, ask potential vendors these important questions.
Oct 7, 2009
Do Accents Really Matter in International SEO?
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story?
Sep 23, 2009
Why is Russia's Yandex the Fastest Growing Search Engine?
Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology?
Sep 9, 2009
Use International Search Marketing -- Just Like Google!
Google's international business has been growing more than five times faster this year. Search marketers should follow Google's lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home.
Aug 26, 2009
Translating Keywords Should Never EVER Happen
Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that.
Aug 12, 2009
Could the Microsoft-Yahoo Deal Create a Global Domino Effect?
Now that Yahoo has teamed up with Microsoft against Google, it leaves the door open for Google's other competitors worldwide to do the same. Is Microsoft on its way to becoming an international search powerhouse?
Jul 31, 2009
Using Alibaba.com for B2B Leads
While Alibaba is described as an "Asian eBay" and credited with causing eBay to shut down its Chinese operation in 2006, it's much more than that. And its global domination plan is being rolled out at astonishing speed.
Jul 29, 2009
Can Crowd Sourcing Deliver Effective International SEO?
Does it make sense to outsource your translation, and therefore your search engine optimization efforts, to a bunch of well-meaning volunteers? Crowd sourcing may not be all it seems, especially when it comes to international SEO.
Jul 15, 2009
More articles by Andy Atkins-Krüger
