Melissa Mackey

Melissa Mackey is online marketing manager at Fluency Media, an Ann Arbor, Mich.-based digital agency serving mid-to-large sized companies and institutions. She also blogs at Searching Beyond the Paid, where she writes on the topics of pay-per-click marketing and other aspects of search engine marketing.

Recent articles by Melissa Mackey

Popular PPC Pitfalls, and How to Prevent Them
Three of the most common search advertising pitfalls can be avoided. Here's how. Oct 29, 2009

PPC Integration: Integrating PPC with Offline Marketing, Part 3
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. Oct 1, 2009

PPC Integration: Integrating PPC with SEO, Part 2
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. Sep 3, 2009

PPC Integration, Part 1: Integrating PPC with E-mail
Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. Aug 6, 2009

Using Geo-Targeting to Boost Your PPC Results
Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. Jul 9, 2009

Can Bing Really Bring It for PPC Advertisers?
Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see. Jun 11, 2009

More articles by Melissa Mackey