SearchDay | The Future of Affiliate Marketing
FrankWatson |
The Future of Affiliate Marketing SEW EXPERTS: SEM CROSSFIREAffiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. What the industry needs is a new kind of affiliate marketing network. » Full story » Print version |
Search Engine Watch Experts Columns
SageLewis |
Cabela's, Performics, and Performance Marketing SEW EXPERTS: PROMOTION & LINK BUILDING Today. we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. » Full story » Print version |
EricEnge |
Before You Start Link Building SEW EXPERTS: BY THE NUMBERS Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results. » Full story » Print version |
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Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles Posted by Greg Jarboe May 26, 2009 Andrew Goodman, the editor of Traffick, has posted "Is Guy Kawasaki Singlehandedly Ruining Twitter (Part 2)." Goodman takes a deeper look at the tactics could turn Twitter into a "digital trailer park." This prompted me to take a second look at what others in the search engine marketing industry have ... » Continue reading |
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adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads Posted by Nathania Johnson May 26, 2009 Earlier this week, Microsoft's adCenter launched a contextual ad network, Content Ads. Two new adCenter features allow advertisers greater control in ad placement. Website exclusion does exactly what the name implies. If you don't want your ad to appear on a specific website, this feature prevents it from doing so. ... » Continue reading |
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Google Updates Search Suggestion Feature with Links and Personalization Posted by Nathania Johnson May 26, 2009 Google is making 4 major updates to its search suggestion feature. If you're not aware, Google Suggest is a list of keywords that appear in a drop-down menu when you type your query on Google.com. It was set as default on the Google homepage last August. The new updates will ... » Continue reading |
Search Engine Watch Forum Discussions
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Affiliates & Paid Search May 21, 2009 We recently started accepting affiliates and are already seeing brisk sales and a steady stream of applicants. The trouble is, we're also seeing several affiliates bidding on our brand name in paid search, sometimes surpassing our own bids and blocking our own ads in direct violation of the affiliate agreement. How ... » Join the discussion |
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should I block robots...........? May 21, 2009 I keep updating my website regularly with some new changes but every time I work on the backend I block robots visits on my website to prevent wrong or incomplete indexing by them in their database. My question is should I block robots while I am working on the scripts of ... » Join the discussion |
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How To Generate Business For An SEO Company May 20, 2009 I know this sound a little like an oxymoron an seo company needing help in drumming up business. But there you go. I started learning SEO about three years ago and have done freelance for a while. About six months ago I started my own business. However, business has now ... » Join the discussion |
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Biography
Kevin Newcomb
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
Article Archives by Kevin Newcomb
Yahoo-Microsoft Deal a Win for Advertisers - Jul 29, 2009
Google Chrome OS: So What? - Jul 8, 2009
Following the Nofollow Kerfuffle - Jun 17, 2009
Putting the M Back in SEM - Jun 11, 2009
More article archives
