Archive for Joshua Palau

17 articles
Showing 1 to 17
Page: 1

Frugal Is the New Black
The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. Nov 20, 2009
Integrating Search, Part 2
Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. Nov 6, 2009
Integrating Search, Part 1
Some simple tips to help your agency and search teams start pursuing better integration. Oct 23, 2009
Google: The Accidental Monopoly
Whether it's the SideWiki or other new enhancements, Google's clout allows it to play around in a way that can negatively impact your brand. Oct 9, 2009
The Big "O" -- Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. Sep 25, 2009
Is Search Innovative?
Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. Aug 28, 2009
Observations from SES San Jose
The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search. Aug 14, 2009
What Can the Recession Teach Us?
This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. Jul 31, 2009
A Modest Proposal: Technology in Search
Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology. Jul 17, 2009
Bing: The Agency Perspective
It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing. Jun 19, 2009
Checking in on 2009 Search Shifts & Predictions
In the online world, we tend to make predictions and never really look back. Today, we'll buck that trend and look at some of this year's predictions, five months later. Jun 5, 2009
Why Settle for Best Practices? Part 2
As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy. May 11, 2009
Why Settle for Best Practices?
There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? Apr 27, 2009
The Search Bachelor
We've all dated someone who, after a few dates, is already picking out baby names; they're in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too. Apr 13, 2009
Search is Search: Paid and Organic Search Synergies
You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together. Mar 30, 2009
Fishing for SEO
The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. Mar 16, 2009
5 Search Topics You Need to Discuss with Your Client
Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients' needs and describing crucial opportunities. Mar 2, 2009