Joshua Palau
Joshua Palau is the vice president of Search for Razorfish. In this role he is responsible for the global strategy, product development and operations of their paid, organic, and feeds offerings.
He helps clients to understand how search fits into the overall marketing plan and constantly researches the rapidly changing industry to help clients anticipate, and respond to, changes in the landscape.
Joshua is an active writer who has authored several Razorfish POVs on topics such as managing paid and organic search, reputation management, and social search optimization. In addition to writing his SEW column, he serves as the editor of Razorfish's weekly newsletter, Search Marketing Trends.
Joshua began his digital career in 1996 and has a diverse background working on the publisher, client, and agency side. Prior to joining Razorfish, he has worked for Hearst Magazines, About.com, and Johnson & Johnson.
Recent articles by Joshua Palau
Frugal Is the New Black
The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy.
Nov 20, 2009
Integrating Search, Part 2
Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed.
Nov 6, 2009
Integrating Search, Part 1
Some simple tips to help your agency and search teams start pursuing better integration.
Oct 23, 2009
Google: The Accidental Monopoly
Whether it's the SideWiki or other new enhancements, Google's clout allows it to play around in a way that can negatively impact your brand.
Oct 9, 2009
The Big "O" -- Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program.
Sep 25, 2009
Is Search Innovative?
Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage.
Aug 28, 2009
Observations from SES San Jose
The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search.
Aug 14, 2009
What Can the Recession Teach Us?
This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search.
Jul 31, 2009
A Modest Proposal: Technology in Search
Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology.
Jul 17, 2009
Bing: The Agency Perspective
It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing.
Jun 19, 2009
More articles by Joshua Palau
