Top 10 Search Terms in 10 Categories, December 2008

Jan 16, 2009

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending December 27, 2008 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	6.38	toyota	1.69
people search	1.20	ford	1.43
paypal login	1.17	nissan	1.35
paypal.com	1.08	honda	1.29
pay pal	0.59	harley davidson	1.07
www.paypal.com	0.51	chevrolet	0.80
intelius	0.34	oreilly auto parts	0.78
experian	0.31	kia	0.66
paypal account	0.24	dodge	0.64
flight tracker	0.22	hyundai	0.63
Movies		Net Communities and Chat
Search Term	Search Volume	Search Term	Search Volume
netflix	2.49	myspace	6.63
imdb	1.58	youtube	2.52
blockbuster	0.70	facebook	2.33
twilight	0.55	myspace.com	2.05
fandango	0.53	www.myspace.com	0.78
movies	0.51	you tube	0.67
netflix.com	0.41	my space	0.64
redbox	0.35	facebook login	0.45
regal cinemas	0.25	facebook.com	0.39
the day the earth stood still	0.23	youtube.com	0.36
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	2.24	cymbalta	0.33
omaha steaks	1.02	viagra	0.32
starbucks	0.90	crohn's disease	0.27
harry and david	0.82	lexapro	0.26
mcdonalds	0.75	abilify	0.25
pepsistuff.com	0.63	cialis	0.21
honey baked ham	0.62	levaquin	0.21
dominos	0.55	www.lynncore.com	0.21
subway	0.50	seroquel	0.20
burger king	0.45	lyrica	0.20
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
yahoo mail	0.29	cnn	4.47
perez hilton	0.26	fox news	1.88
caring bridge	0.25	cnn.com	1.13
just jared	0.16	msnbc	1.04
la salette journey	0.15	news	0.68
area codes	0.13	cnn news	0.61
michael savage	0.13	bbc news	0.60
caringbridge	0.12	abc news	0.48
360	0.12	foxnews	0.42
perezhilton.com	0.12	bloomberg	0.35
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
consumer reports	0.20	hotels.com	0.40
coupons	0.19	disneyland	0.35
cyber monday	0.15	carnival cruise	0.25
free samples	0.12	disney world	0.24
shopzilla	0.11	holiday inn	0.19
mycokerewards.com	0.09	royal caribbean	0.18
mycokerewards	0.09	motel 6	0.17
slickdeals	0.09	walt disney world	0.15
best buy stores	0.09	marriott	0.14
free stuff	0.08	ncl	0.13
View: Top 10 Search Terms by Category, Four Weeks Ending November 29, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.