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Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share Rankings for October 2008

By Nathania Johnson, Search Engine Watch, Nov 25, 2008

Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. All searches were down 2%, which is quite surprising considering the election and the economy. Yahoo was down 12% and Microsoft was down 19%. Ask.com took a hit as well with a decrease of 22.9% The news was much brighter for Google and AOL. Both saw sizeable increases at 8.1% and 14.5% respectively. Google continues to dominate the search engine industry at a 61.2% market share. Here's the full chart:

Related Reading: E-commerce Growth Slows to Just 1% in October 2008

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Biography

Nathania Johnson

Nathania Johnson is SEW's news correspondent. Previously, Nathania held positions as Senior Editor at online marketing company Bold Interactive and Search Marketing Copywriter at Fortune Interactive. She has aided four nonprofits in their communications, advocacy, and business development efforts, and contributed to 2 State Legislative candidates and 1 US Senate candidate achieving victories in their 2002 campaigns. She currently authors the blog Social Media Butterfly and pursues improv and independent filmmaking in her spare time.