SearchDay | Should You Target the Head or the Long Tail?
MarkJackson |
Should Your SEO Strategy Target the Head or the Long Tail? COLUMN: AU NATURALIf you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. » Full story » Print version |
Search Engine Watch Experts Columns
RonJones |
Search Ad Quality Score 101, Part 2 COLUMN: SEM 101 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. » Full story » Print version |
ErikQualman |
7 Social Media Predictions for 2009 COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year. » Full story » Print version |
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Report: Carol Bartz Accepted Yahoo Offer to Become CEO Posted by Nathania Johnson Jan 13, 2009 The Wall Street Journal is reporting that Carol Bartz has accepted Yahoo's offer to become their next CEO. I have no link at the moment. Just a breaking news headline: Bartz is currently executive chairman of Autodesk, a design software company. She formerly was CEO of Autodesk and was an executive ... » Continue reading |
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Obama to Nominate Former IAC Executive as FCC Chairman Posted by Nathania Johnson Jan 13, 2009 President-elect Barack Obama is planning to nominate former IAC executive Julius Genachowski as FCC Chairman, according to the Wall Street Journal. IAC is the parent company of Ask.com. Before his stint at IAC, Genachowski was Chief Counsel to Chairman Reed Hundt of the Federal Communications Commission under the Clinton administration. He ... » Continue reading |
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AdGooroo Releases Q4 2008 Search Advertising Data Posted by Nathania Johnson Jan 13, 2009 AdGooroo has released data for search engine advertising in the fourth quarter of 2008. Google's first page advertisers grew by 58%, and Live Search grew by 42.3%. Yahoo only grew by 8.8%. More interesting tidbits from Q4: A combined Microsoft/Yahoo! entity would increase large advertiser counts on the Live Search network by ... » Continue reading |
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Online Video Spend Up 36% in 2008 Topping $2.12 Billion, Expected to Grow in 2009 Posted by Nathania Johnson Jan 13, 2009 Online video gross media spend was $2.12 billion in 2008, up 36% from 2007, according to AccuStream. Here's a breakdown on the details: In-banner video impressions grew by 65% in 2008, and accounted for $1.5 billion in gross media spendInventory for pre-roll ads expanded by 12.6% in 2008, reaching 18.75 billion ... » Continue reading |
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Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards Posted by Nathania Johnson Jan 13, 2009 Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data. The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is also participating in the ... » Continue reading |
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Delicious Founder Joshua Schachter Now Employed by Google Posted by Nathania Johnson Jan 13, 2009 Delicious founder Joshua Schachter was among several Yahoo! executives who fled the Sunnyvale search engine last summer. Yahoo! acquired Delicious, a social bookmarking site, in 2005. Now, Schachter is calling Google home when it comes to his career. Details on the new gig are thus far being kept private. Will he ... » Continue reading |
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Mobile Search Training Workshop at SES London 2009 Posted by Greg Jarboe Jan 13, 2009 In addition to more than 40 conference sessions at Search Engine Strategies London on Feb. 17-19, 2009, there will also be four SEM and SEO training workshops at SES London on Friday, Feb. 20, 2009. These four-hour workshops provide the in-depth training you need to become (and remain!) a top ... » Continue reading |
Search Engine Watch Forum Discussions
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URL Question Jan 13, 2009 If I have 2 different base urls ie: me.here.com and www.here.com... how do I get them recognized as the same site for ranking purposes? What is the best option? I was thinking a tag on one of them. Assuming the content is duplicate. » Join the discussion |
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Broad match Jan 12, 2009 I have always be afraid of using broad match. Here is Google's definition *With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and ... » Join the discussion |
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Search result excerpt..confusing.. Jan 13, 2009 Hi all, I was doing a search on "office 2007" in google. This is the result. http://www.google.com.my/search?hl=en&q=office+2007&btnG=Search&meta= Then there is this first result that says "Click here to switch to other Office Online sites worldwide United States ( change) | All ... Get a deal on Office Home and Student 2007 | ... » Join the discussion |
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Biography
Kevin Newcomb
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
Article Archives by Kevin Newcomb
Yahoo-Microsoft Deal a Win for Advertisers - Jul 29, 2009
Google Chrome OS: So What? - Jul 8, 2009
Following the Nofollow Kerfuffle - Jun 17, 2009
Putting the M Back in SEM - Jun 11, 2009
More article archives
