SearchDay | Will Social Networks Become the New Inbox?
ErikQualman |
Will Social Networks Become the New Inbox? Part 2 BRAND EQUITYMany companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. Good businesses realize though, that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks. » Full story » Print version |
Search Engine Watch Experts Columns
RonJones |
SEO Site Structure 101, Part 2 SEM 101 We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements. » Full story » Print version |
TimAsh |
Assembling Your Landing Page Optimization Dream Team, Part 4 BY THE NUMBERS We've outlined several of the key roles needed for a successful landing page optimization program. Today, we'll look at the final three roles: the programmer, system administrator, and quality assurance tester. » Full story » Print version |
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The Good, The Bad, The Ugly: Google 2008 Review Posted by Frank Watson Dec 29, 2008 2008 has been an up and down year for Google. From their stock price to the various products they have introduced or updated - it would seem the bloom is finally off the rose. All investors are aware that Google has had a 52 week swing of 707.95 to 247.30 this ... » Continue reading |
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UK Introducing Movie-like Website Rating System Posted by Frank Watson Dec 29, 2008 The UK government is looking in to giving websites rating similar to those used for movies, Reuters reports, and they are reaching out to the United States to get involved. While the idea of stricter restrictions for kids' access to certain web content may not be a bad one, the idea ... » Continue reading |
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Microsoft, Google and Apple Being Sued Over Icon Navigation Posted by Frank Watson Dec 26, 2008 A lawsuit was filed in Arizona Federal court against Microsoft, Google and Apple by Cygnus Systems, Inc. over use of their just granted patent for "System and method for iconic software environment management." As Ars Technica points out: "Its abstract describes "a method and system for storing, navigating, and accessing files within ... » Continue reading |
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Has eBay Hit The Wall Or Is The Economy The Reason Posted by Frank Watson Dec 26, 2008 Motley Fool has reported that holiday spending at eBay this year is lower than last year, despite the fact that one would expect them to be a good source of lower priced gifts in these hard economic times. Meanwhile Amazon has reported higher sales numbers over last year. Are people forgoing secondhand ... » Continue reading |
Search Engine Watch Forum Discussions
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Anchor Spam Can affect Website SEO Dec 29, 2008 Today i've posted an simply straight forward question. I'd like to know that is there any thing link Anchor Spam can affect website rankings? Personally i don't feel, because i've been watching from very long time that many websites have their links in footers in their clients websites from each and every ... » Join the discussion |
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Keyword Domain Vs. Brand Domain Â� Strategy? Dec 24, 2008 Hello All, I was thinking about a possible Â�strategyÂ� and was looking for your opinions. What if it was possible to get a domain with a keyword I want to rank for; letÂ�s use Â�Blue-Widgets.comÂ� as an example. Now letÂ�s say I have gotten 30 links from random sites to Â�Blue-Widgets.comÂ� and ... » Join the discussion |
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AdWords Top 10 for 2008 Dec 23, 2008 In their last blog post of the year, Google's AdWords team has just posted their top ten favorite AdWords Blog posts for 2008! 1. Introducing Google Ad Planner 2. Improvements to Ads Quality 3. Build your own display ads in minutes 4. Keyword tool updated with search volume 5. Announcing Google Insights for Search 6. New ... » Join the discussion |
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Biography
Kevin Newcomb
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
Article Archives by Kevin Newcomb
Yahoo-Microsoft Deal a Win for Advertisers - Jul 29, 2009
Google Chrome OS: So What? - Jul 8, 2009
Following the Nofollow Kerfuffle - Jun 17, 2009
Putting the M Back in SEM - Jun 11, 2009
More article archives
