SearchDay | Use Online Public Relations for Link Marketing

By Kevin Newcomb , November 13, 2008

Today's Top Story:

Justilien Gaspard

Use Online Public Relations for Link Marketing  LINK LOVE Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. » Full story » Print version

David Szetela	The Good, the Bad and the Ugly: Click-Through and Conversion Rates  PROFITABLE PPC What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable. » Full story » Print version
Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 1  BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day. » Full story » Print version
Kevin Ryan	Must We Unlock the Deep Web?  SEARCHING FOR MEANING Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful? » Full story » Print version

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