SearchDay | Universal Search: The (War) Elephant in the Room

By Kevin Newcomb , November 10, 2008

Today's Top Story:

William Flaiz

Universal Search: The (War) Elephant in the Room  OUTSOURCED When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. If universal search is the search marketer's war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents. » Full story » Print version

Ron Jones	Build Your SEM Network -- Get LinkedIn  SEM.EDU How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles. » Full story » Print version
Elisabeth Osmeloski	Travel Brands Walking a Social Media Tight Rope  VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. Internal corporate communications must catch up to the new platform -- and fast. We're still seeing effects of internal PR groups attempting to control the conversations, and put forth very specific messaging. It simply doesn't work in this new social environment. » Full story » Print version
Chris Boggs	SES Chicago 2008 Invitation and Primer  SEM CROSSFIRE An exciting agenda, several SEM experts, great speakers, and plenty of networking opportunities await in Chicago for the Search Engine Strategies Conference and Expo. Will we see you there? » Full story » Print version

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