SearchDay | Landing Pages and the Decision-Making Process

By Kevin Newcomb , October 29, 2008

Today's Top Story:

Tim Ash

Landing Pages and the Decision-Making Process  BY THE NUMBERS Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed. » Full story » Print version

Kevin Ryan	Search Trademark Hobby Kit  SEARCHING FOR MEANING Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel? » Full story » Print version
Carrie Hill	Building it Better -- Small Business Site Architecture  LITTLE BIZ Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you're thinking about designing or redesigning your small business Web site, get organized before you start. » Full story » Print version
Mark Jackson	The Ghosts of SEO Past and Future  AU NATURAL When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade. » Full story » Print version

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