SearchDay: Awesome Ad Groups: Small is Good

By Kevin Newcomb , August 4, 2008

Today's Top Story:

David Szetela

Awesome Ad Groups: Small is Good  PROFITABLE PPC Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. » Full story » Print version

Frank Watson	Look Out PageRank, There's a New Algorithm in Town  SEM CROSSFIRE Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft thinks this could be the answer to increased relevance in search results. But is it? » Full story » Print version
William Flaiz	Universal Thoughts on Local Search  OUTSOURCED Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet. » Full story » Print version
Michael Boland	Has Mobile Local Search Finally Arrived?  VERTICAL SEARCH Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. » Full story » Print version

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