Richard Zwicky

Richard Zwicky is CEO of Enquisite Search Analytics. He has been involved in search marketing for 10 years. He started in the industry by managing the online campaigns for his own successful e-tail operation, which quickly led to developing Metamend, an SEO firm that he co-founded in 2000. As CEO for Metamend, he managed and led the optimization campaigns for web properties ranging from SOHOs to Fortune 500 sites. He spun off the Enquisite business from Metamend in 2006.

Recent articles by Richard Zwicky

SERP Position: It Ain't Horseshoes
Close enough may get you points in horseshoes, but it doesn't cut it in search. More than 90 percent of all search referrals are from results on the first page. If your website doesn't rank for relevant terms on page one, you might as well be invisible. Jun 27, 2008

More articles by Richard Zwicky