Archive for Liana Evans

18 articles
Showing 1 to 18
Page: 1

Marketing Tactics vs. Social Media Strategy
Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure? Nov 23, 2009
Your Social Media Content Must Be Valuable
Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content. Nov 9, 2009
How to Earn Respect in Social Media
Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks. Oct 26, 2009
Who Owns the Social Media Conversation?
Your company is more than just one person; make sure your social media strategy reflects that. Oct 12, 2009
What Is Your 'R' for ROI in Social Media?
Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. Sep 28, 2009
The Link Between Search and Social
Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. Sep 14, 2009
Can Social Media Be Measured?
There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. Aug 31, 2009
In Social Media, Come Bearing Gifts
When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community. Aug 17, 2009
Understanding Social Media Communities
Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party. Aug 3, 2009
Bring Legal in Early on Your Social Media Strategy
With social media, it's better to make your legal team a part of the process from the beginning. Knowing the legal rules of the road when you're entering into and engaging in conversations on social media sites can save a lot of time, sweat, tears, and -- most of all -- money. Jul 20, 2009
Customer Service in Social Media
By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your business. Jul 6, 2009
Get Your Head Out of the Sand
A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them? Jun 22, 2009
What Are Your Social Media Goals?
Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media goals will be strikingly different than an SEO or PPC strategy. Jun 8, 2009
Leave Your Ego at the Door
In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task. May 26, 2009
Include Your Employees in Your Social Media Strategy
Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It's important to make sure you not only plan contingencies for your corporate social media efforts, but also put in place policies for employees and their actions on social media platforms. May 11, 2009
Do You Know Where Your Audience Is?
Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience. Apr 27, 2009
Most Corporate Social Media Efforts Will Fail
Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy. Apr 13, 2009
Barack Obama is Rocking the Youth Vote
Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different. Apr 17, 2008