Liana Evans
Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog, and is the director of social media for Serengeti Communications, a Washington, DC-based online marketing firm that focuses on building social media strategies for companies and training companies to bring online marketing in-house.
Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and social media architect for a Fortune 500 multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.
She holds degrees in both public relations and information technology, which lend well to working with client strategies in social media and search marketing. She speaks and trains social media and SEO at Search Engine Strategies and other industry conferences.
Recent articles by Liana Evans
Customer Service in Social Media
By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your business.
Dec 21, 2009
Local Small Businesses and Social Media Marketing
It's more important than ever for small businesses to become active in social media communities in some aspect.
Dec 7, 2009
Marketing Tactics vs. Social Media Strategy
Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure?
Nov 23, 2009
Your Social Media Content Must Be Valuable
Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content.
Nov 9, 2009
How to Earn Respect in Social Media
Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks.
Oct 26, 2009
Who Owns the Social Media Conversation?
Your company is more than just one person; make sure your social media strategy reflects that.
Oct 12, 2009
What Is Your 'R' for ROI in Social Media?
Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return.
Sep 28, 2009
The Link Between Search and Social
Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there.
Sep 14, 2009
Can Social Media Be Measured?
There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing.
Aug 31, 2009
In Social Media, Come Bearing Gifts
When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community.
Aug 17, 2009
More articles by Liana Evans
