Archive for Tim Ash

37 articles
Showing 1 to 20
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• The Cost of Landing Page Optimization
  You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. Oct 28, 2009
• Tips for Organizing Your Landing Page
  Address these questions to ensure that visitors can access information on your landing page. Oct 14, 2009
• The Myth of Perfect Conversion
  Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion. Sep 30, 2009
• Granularity in Landing Page Optimization
  Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable. Sep 16, 2009
• Landing Page Optimization Pitfall -- Not Collecting Enough Data
  In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. Sep 2, 2009
• The Art of the Landing Page: 7 Tips For Increasing Conversions
  Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. Aug 19, 2009
• Lies, Damned Lies, and Statistics in Landing Page Optimization
  The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. Aug 5, 2009
• Your Baby Is Ugly
  After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. Jul 22, 2009
• Meaning-Making in Landing Page Optimization
  We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. Jul 8, 2009
• Applying Probability to Landing Page Optimization
  In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. Jun 24, 2009
• What Is the Desired Conversion Action?
  Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. Jun 10, 2009
• The Decision-Making Funnel, Stage 4: Action, Part 2
  Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. Although other products or services may be objectively just as good, they require additional attention to evaluate, and require additional steps to lead visitors to action. May 27, 2009
• The Decision-Making Funnel, Stage 4: Action, Part 1
  We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire. It's time for some action. May 13, 2009
• The Decision-Making Funnel, Stage 3: Desire, Part 2
  We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we continue looking at the desire stage. Apr 29, 2009
• The Decision-Making Funnel, Stage 3: Desire, Part 1
  The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage. Apr 15, 2009
• The Decision-Making Funnel, Stage 2: Interest
  On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to creating the interest is to focus on the visitor's role or current needs. Apr 1, 2009
• The Decision-Making Funnel, Stage 1: Awareness
  Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. Mar 18, 2009
• Writing Sales Copy For Conversions, Part 2
  Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. You're missing an enormous opportunity by not creating a hype-free zone on your landing page. Jan 21, 2009
• Writing Sales Copy for Conversions
  One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates. Jan 7, 2009
• Assembling Your Landing Page Optimization Dream Team, Part 4
  We've outlined several of the key roles needed for a successful landing page optimization program. Today, we'll look at the final three roles: the programmer, system administrator, and quality assurance tester. Dec 24, 2008

37 articles
Showing 1 to 20
Page: 1 2

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