Archive for Frank Watson

Frank Watson

Showing 25 items

  • Could the Web be the Answer to Economic Plight?
    Could our industry's Big Three replace the old ones? Only if we can stay out of our own way. As the Web becomes the center of the global village, it may be time to look to it for more than the answers we get from search engines. Dec 5, 2008
  • Creating Simple, Yet Impressive Charts
    Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts. A graph can illustrate the results of your SEO efforts in ways that numbers just can't. Nov 17, 2008
  • Porn and Gambling: Canaries in the SEM Coal Mine?
    Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Recent lawsuits in both industries might help us again, by pointing out some specific areas for marketers to keep an eye on. Oct 31, 2008
  • Google's New Tools for Site Link Strengthening
    Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results. Oct 17, 2008
  • Charity Events: Search With a Cause
    Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. We should have no problems digging into our pockets occasionally to give to charity. Your next opportunity to do so is next Monday in New York. Oct 3, 2008
  • Could Social Media Be the Google Killer?
    Much discussion has been made of where the David to the Google Goliath will come from. The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important. Sep 19, 2008
  • All That Glitters Is Not Chrome
    With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Will it grab a decent amount of market share and reignite the browser wars? Does Google even want it to? Sep 5, 2008
  • Looking for Answers in a Search Marketing Forum? Be Specific!
    If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Search marketing has grown into a very broad field, but if you take the time to ask specific questions, you're much more likely to get you the answers you need. Aug 29, 2008
  • Google SERP Bias? Google Knols Best
    If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central. Aug 15, 2008
  • Look Out PageRank, There's a New Algorithm in Town
    Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft thinks this could be the answer to increased relevance in search results. But is it? Aug 1, 2008
  • Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
    To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms. Jul 25, 2008
  • Olympics 2008: Which Search Advertisers Get the Gold?
    Not too many advertisers are focusing on the Summer Olympics in Beijing so far. And some of the ads that appear seem to be there by accident. The "Olympics 2008" SERP is an interesting study in SEO tactics and mistakes. Jul 11, 2008
  • Stop the Web, I Want To Get Off! Drop Me at the Global Village
    Web 2.0? Web 3.0? It's time we take a bigger view. With all the innovations that are available to the online world, it's about time we dropped thoughts of categorization and departmentalization. The Web is an integral part of our homes and work, isn't it time we embraced it? And that means all of it, not just the parts we profit from. Jun 20, 2008
  • What is Valid Link Bait?
    A 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Social media traffic bait. Morality and marketing living together. Mass hysteria. Jun 6, 2008
  • Do Social Networks Bring Out the Animal in Us?
    The surreal nature of the Web has shown it brings out the animal in people who don't feel anchored to society's rules. Kevin Ryan visits SEM Crossfire to add his thoughts on the flawed promise of social networking bringing human communities together. May 23, 2008
  • Yahoo Rejects Microsoft: Worst Decision Ever?
    There have been some major missed opportunities in our industry; decisions that must haunt those involved. Arguably the biggest faux pas of our industry came in 1999, when Excite had the opportunity to buy Google for $1 million and refused. Is it possible Yahoo's turn-down of Microsoft's offer could trump it? May 9, 2008
  • When Yahoo Shareholders' Push Comes to Microsoft Shove
    Yahoo holds little value for some investors. But would MicroHoo be like mixing Coke and Pepsi? Or would it be more like Diet Coke and Mentos? Apr 25, 2008
  • SEM Tools of the Experts
    There's a variety of SEM tools available to search marketers. You should be able to find something to fit every need, and every style. Today, some top marketers share their favorite tools. Apr 11, 2008
  • Does A Close By Any Other Name Sell As Sweet?
    Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can create varying values of a close. Mar 21, 2008
  • Has Google Already Won?
    With the imminent demise of Yahoo and Ask.com, Google seems to have cemented its near-total control of search. The monopolization of our industry is fast becoming a reality, and yet the users of search are oblivious. Mar 7, 2008
  • The Ginsu Guide to Search Analytics
    Search analytics as sharp as a Ginsu knife. But WAIT, there's more... Feb 22, 2008
  • Tracking and Analytics 101
    In search marketing, everything's measurable. Start with Web site analytics 101 Feb 8, 2008
  • PPC 101 Writing Successful Creatives
    PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action. Jan 25, 2008
  • Google AdWords 101: Landing Pages
    How to start a profitable Google AdWords campaign. Intro to landing page optimization. Jan 11, 2008
  • Google AdWords 101
    How to launch your first ever Google AdWords campaigns. Jan 4, 2008

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