Archive for Frank Watson

46 articles
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Philosophy and Search: The Big Three Founders and the Philosophers
Does the thinking of Google's Sergey Brin and Larry Page, Yahoo's Jerry Yang and David Filo, and Microsoft's Bill Gates mirror some of the great philosophers of history? Oct 30, 2009
Team Work Has More Rewards Than a Group Effort
Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants. Oct 16, 2009
There Are No Search Rock Stars
The idea of the "search marketing rock star" is very misleading. Success takes diligence and persistence. Being involved in forums, attending conferences, and reading as much as you can is the way to become a skilled practitioner in this space. Oct 2, 2009
Internet Marketing is Like Talking to Children
If you're looking to appeal to everyone, you often lose more than you think you'll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages. Sep 4, 2009
Is Google the Lazy Man's Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? Aug 21, 2009
Rupert: Pass the Media Giant on to Younger Minds
Murdoch is the stuff of legends in the newspaper and traditional media arena. But Murdoch needs to step aside for younger minds to guide News Corp. into the next stage of the electronic age. Aug 10, 2009
Yahoo-Bing Promises More of the Same
Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? Jul 31, 2009
Is Yellow Journalism the New Color of Content?
There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. Jul 24, 2009
Building a Search Marketing Consulting Business
With the job market going the way it is, and people always looking for ways to supplement their incomes, many search marketers are considering building their own consultancy business. We've got a few tips for how to get started. Jul 10, 2009
Is Twitter Killing Other Online Activities?
The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google. Jul 3, 2009
The Web's Wild West Days Are Gone
Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we're not careful, there could be dire consequences for online marketers. Jun 19, 2009
Ready or Not: Here Comes the New AdWords Interface
My biggest complaint is that Google didn't use much of a transition. No doubt they launched it in beta to get the bugs out, but they should have done more marketing to their core constituency to make them aware of the impending change. Jun 5, 2009
The Future of Affiliate Marketing
Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. What the industry needs is a new kind of affiliate marketing network. May 22, 2009
Does Google Now See Reputation Management Like Paid Links?
Has Google changed its opinion on reputation management? Are they starting to downplay the work done by companies trying to get rid of listings that wrongly accuse people and businesses? May 1, 2009
Extortion SEO Sanctioned by Google
Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses and then charging them to get that information removed. And Google has no problem with it. Apr 10, 2009
Does Twitter Reflect a Change in How We Search?
Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we're now getting some of that from the global village of social media. Mar 27, 2009
Behavioral Targeting: Profiling or Perfecting User Experience
Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. Mar 13, 2009
A Rose Translated Into Another Language Can Be a Thorny Thing
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn't prepare you for how things differ once you step away from the well-marked path. Feb 27, 2009
Should Google Buy Twitter?
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google's armor. Feb 13, 2009
Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. Jan 30, 2009