Frank Watson
Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.
He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.
He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.
Recent articles by Frank Watson
Is Twitter Killing Other Online Activities?
The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google.
Jul 3, 2009
The Web's Wild West Days Are Gone
Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we're not careful, there could be dire consequences for online marketers.
Jun 19, 2009
Ready or Not: Here Comes the New AdWords Interface
My biggest complaint is that Google didn't use much of a transition. No doubt they launched it in beta to get the bugs out, but they should have done more marketing to their core constituency to make them aware of the impending change.
Jun 5, 2009
The Future of Affiliate Marketing
Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. What the industry needs is a new kind of affiliate marketing network.
May 22, 2009
Does Google Now See Reputation Management Like Paid Links?
Has Google changed its opinion on reputation management? Are they starting to downplay the work done by companies trying to get rid of listings that wrongly accuse people and businesses?
May 1, 2009
Extortion SEO Sanctioned by Google
Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses and then charging them to get that information removed. And Google has no problem with it.
Apr 10, 2009
Does Twitter Reflect a Change in How We Search?
Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we're now getting some of that from the global village of social media.
Mar 27, 2009
Behavioral Targeting: Profiling or Perfecting User Experience
Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle.
Mar 13, 2009
A Rose Translated Into Another Language Can Be a Thorny Thing
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn't prepare you for how things differ once you step away from the well-marked path.
Feb 27, 2009
Should Google Buy Twitter?
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google's armor.
Feb 13, 2009
Article Archives by Frank Watson
Top 10 Search Terms in 10 Categories, May 2009 - Jun 12, 2009
Top 10 Search Terms in 10 Categories, April 2009 - May 21, 2009
Advertising Placements by Industry and Top Sponsored Links, March 2009 - Apr 28, 2009
Top 10 Search Terms in 10 Categories, March 2009 - Apr 21, 2009
More article archives
