Frank Watson
Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.
He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.
He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.
Recent articles by Frank Watson
Olympics 2008: Which Search Advertisers Get the Gold? - Not too many advertisers are focusing on the Summer Olympics in Beijing so far. And some of the ads that appear seem to be there by accident. The "Olympics 2008" SERP is an interesting study in SEO tactics and mistakes. Jul 11, 2008
Stop the Web, I Want To Get Off! Drop Me at the Global Village - Web 2.0? Web 3.0? It's time we take a bigger view. With all the innovations that are available to the online world, it's about time we dropped thoughts of categorization and departmentalization. The Web is an integral part of our homes and work, isn't it time we embraced it? And that means all of it, not just the parts we profit from. Jun 20, 2008
What is Valid Link Bait? - A 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Social media traffic bait. Morality and marketing living together. Mass hysteria. Jun 6, 2008
Do Social Networks Bring Out the Animal in Us? - The surreal nature of the Web has shown it brings out the animal in people who don't feel anchored to society's rules. Kevin Ryan visits SEM Crossfire to add his thoughts on the flawed promise of social networking bringing human communities together. May 23, 2008
Yahoo Rejects Microsoft: Worst Decision Ever? - There have been some major missed opportunities in our industry; decisions that must haunt those involved. Arguably the biggest faux pas of our industry came in 1999, when Excite had the opportunity to buy Google for $1 million and refused. Is it possible Yahoo's turn-down of Microsoft's offer could trump it? May 9, 2008
When Yahoo Shareholders' Push Comes to Microsoft Shove - Yahoo holds little value for some investors. But would MicroHoo be like mixing Coke and Pepsi? Or would it be more like Diet Coke and Mentos? Apr 25, 2008
SEM Tools of the Experts - There's a variety of SEM tools available to search marketers. You should be able to find something to fit every need, and every style. Today, some top marketers share their favorite tools. Apr 11, 2008
Does A Close By Any Other Name Sell As Sweet? - Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can create varying values of a close. Mar 21, 2008
Has Google Already Won? - With the imminent demise of Yahoo and Ask.com, Google seems to have cemented its near-total control of search. The monopolization of our industry is fast becoming a reality, and yet the users of search are oblivious. Mar 7, 2008
The Ginsu Guide to Search Analytics - Search analytics as sharp as a Ginsu knife. But WAIT, there's more... Feb 22, 2008
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