Frank Watson
Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.
He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.
He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.
Recent articles by Frank Watson
Philosophy and Search: The Big Three Founders and the Philosophers
Does the thinking of Google's Sergey Brin and Larry Page, Yahoo's Jerry Yang and David Filo, and Microsoft's Bill Gates mirror some of the great philosophers of history?
Oct 30, 2009
Team Work Has More Rewards Than a Group Effort
Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants.
Oct 16, 2009
There Are No Search Rock Stars
The idea of the "search marketing rock star" is very misleading. Success takes diligence and persistence. Being involved in forums, attending conferences, and reading as much as you can is the way to become a skilled practitioner in this space.
Oct 2, 2009
Internet Marketing is Like Talking to Children
If you're looking to appeal to everyone, you often lose more than you think you'll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages.
Sep 4, 2009
Is Google the Lazy Man's Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online?
Aug 21, 2009
Rupert: Pass the Media Giant on to Younger Minds
Murdoch is the stuff of legends in the newspaper and traditional media arena. But Murdoch needs to step aside for younger minds to guide News Corp. into the next stage of the electronic age.
Aug 10, 2009
Yahoo-Bing Promises More of the Same
Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different?
Jul 31, 2009
Is Yellow Journalism the New Color of Content?
There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility.
Jul 24, 2009
Building a Search Marketing Consulting Business
With the job market going the way it is, and people always looking for ways to supplement their incomes, many search marketers are considering building their own consultancy business. We've got a few tips for how to get started.
Jul 10, 2009
Is Twitter Killing Other Online Activities?
The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google.
Jul 3, 2009
More articles by Frank Watson
