Archive for Ron Jones

75 articles
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Measuring Success 101, Part 1
Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. Nov 23, 2009
Facebook Marketing 101
Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. Nov 16, 2009
Facebook Fan Pages 101
Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. Nov 9, 2009
Facebook 101
The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. Nov 2, 2009
Internet Law 101, Part 2
Learn the basics about copyrighting your Web site content, Web agreements, privacy policy issues, and domain issues including cybersquatting, typosquatting, hijacking, and transfer fraud. Oct 26, 2009
Internet Law 101, Part 1
The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. Oct 19, 2009
Google Wave 101
Check out Google's new real-time platform combining instant messaging, e-mail, document creation, and collaboration. Oct 12, 2009
International SEO 101, Part 2
One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. Oct 5, 2009
International SEO 101, Part 1
International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. Sep 28, 2009
Mobile Search 101, Part 2
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. Sep 21, 2009
Mobile Search 101, Part 1
With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? Sep 14, 2009
Google Analytics 101, Part 2
Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. Aug 31, 2009
Google Analytics 101, Part 1
How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. Aug 24, 2009
Developing a Social Media Strategy 101, Part 2
Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. Aug 17, 2009
Developing a Social Media Strategy 101, Part 1
Many businesses want to integrate social media into their marketing mix, but aren't sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. Aug 10, 2009
Link Building Tactics 101, Part 2
Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense. Aug 3, 2009
Link Building Tactics 101, Part 1
Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. Jul 27, 2009
PPC Bid Management, Part 2
There are times when manual bidding is enough, and other times when an automated solution is what's needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results. Jul 20, 2009
PPC Bid Management 101
There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money. Jul 13, 2009
Blogs and Blogging 101, Part 2
One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. Jul 6, 2009