Archive for Ron Jones

Ron Jones

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  • Search Ad Quality Score 101, Part 1
    It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score. Jan 5, 2009
  • SEO Site Structure 101, Part 2
    We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements. Dec 29, 2008
  • SEO Site Structure 101, Part 1
    When you search, you're actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO. Dec 22, 2008
  • Keyword Discovery 101, Part 2
    Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. Dec 15, 2008
  • Keyword Discovery 101, Part 1
    Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. Dec 8, 2008
  • A Look Back, and a New Beginning
    Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101. Dec 1, 2008
  • Build Your SEM Network -- Get LinkedIn
    How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles. Nov 10, 2008
  • Facebook: Get Educated on the Hottest Social Media Platform
    Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus. Oct 23, 2008
  • MySpace for Online Learning and Marketing Tools
    While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment. Oct 9, 2008
  • Using Twitter as an Education Tool
    Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. Sep 25, 2008
  • YouTube-ery: Online Videos as Learning and Marketing Tools
    YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? Sep 11, 2008
  • Leveraging Social Media to Educate
    There's been lots of hype about social media lately. But what's it mean from a business perspective? How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it among themselves? Today, we'll explore the basics of social media and how to get started using it to help spread that awareness you seek. Aug 28, 2008
  • Tips for Making the Most of SES San Jose
    As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world. Aug 14, 2008
  • The Future of SEM Education
    Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education. Jul 31, 2008
  • SEM.edu: College and Career Points
    Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar. Jul 17, 2008
  • SEM Going Legit – Literally EDU
    Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years. Jul 3, 2008
  • SEO Educational Standards: the Aftermath
    Most people agree that there should be some kinds of educational standards for SEO in place for various reasons. But the big questions surround how those standards would be created, implemented, and if or how they would be enforced. Jun 19, 2008
  • Do We Need Educational Standards for Learning SEO? - Part 2
    Do SEO standards help or hinder a neophyte looking for education? Does setting standards give away industry secrets? Where do we draw the line between guidelines and policing? The idea of creating standards for learning SEO raises many questions, and leads to much debate. Jun 5, 2008
  • Do We Need Educational Standards For Learning SEO?
    The real meat and potatoes of the current standards discussion isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. How can we effectively train people if we don't have basic guidelines for the industry? May 22, 2008
  • What SEM/SEO Events Should You Attend This Year?
    There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008. May 8, 2008
  • Advancing your Search Education in SEO Forums
    If you can think of a question about search engine optimization, it's probably already been thought of, posted, and answered on a SEO forum somewhere. Here's how to find the best forums and best answers. Apr 24, 2008
  • Bringing the SEO Teacher to You
    If you're looking for SEO training experts to come to your place of business, you might be surprised to find local resources readily available. Apr 10, 2008
  • Read Any Good SEO Books Lately? Try These
    The ever-evolving world of SEM is growing and expanding. It opens up new opportunities for authors to fill in the gaps with great books that satisfy our appetite for instruction. Mar 27, 2008
  • SEO Training: Live and In-Person
    What could be better than online SEO training? SEO courses with live SEO experts, of course. Mar 13, 2008
  • Online SEO Training Options
    There are both benefits and drawbacks to taking an online SEO training course. There are also several options available across the Web, making it easy to learn SEO online. Feb 28, 2008
  • Search Engine Marketing Career Development
    How can you build a career in search engine marketing? Start by asking these questions. Feb 14, 2008
  • How To Educate Search Staff from Scratch
    Educating search marketing staff challenges agency owners and marketers. For your staff's SEM.edu, what are the three key steps in developing in-house training? Jan 31, 2008
  • PPC.edu: Learn AdWords, Yahoo Search, adCenter Online
    Pay-Per-Click (PPC) advertising: PPC 101.edu and some top paid search blogs. Jan 17, 2008
  • SEO.edu: Can You Learn SEO From a Book? - Part 3
    The 4 PRs of search engine blogs (press releases, product releases, proper rules, PageRank) won't solve SEO problems. Where SEO Pros find Experts. Jan 3, 2008
  • SEO.edu: Can You Learn SEO From a Book? - Part 2
    SEO book learning by print or PDF doesn't hack it. Better read best search engine blogs. Dec 20, 2007
  • SEO.edu: Can You Learn SEO From a Book?
    Is SEO as tough as you think? Or tougher? Start your SEM education now. Dec 6, 2007

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