Ron Jones

Ron is President/CEO of Symetri Internet Marketing, which provides strategic SEM consulting and training. Ron is actively involved in the SEM community and speaks at conferences and seminars, as well as hosting regional SEM events where he provides participants SEM training and education best practices. Ron also serves on the Board of Directors for SEMPO and is also one of the authors for the SEMPO Institute Fundamentals and Advanced courses.

Recent articles by Ron Jones

Measuring Success 101, Part 1
Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. Nov 23, 2009

Facebook Marketing 101
Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. Nov 16, 2009

Facebook Fan Pages 101
Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. Nov 9, 2009

Facebook 101
The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. Nov 2, 2009

Internet Law 101, Part 2
Learn the basics about copyrighting your Web site content, Web agreements, privacy policy issues, and domain issues including cybersquatting, typosquatting, hijacking, and transfer fraud. Oct 26, 2009

Internet Law 101, Part 1
The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. Oct 19, 2009

Google Wave 101
Check out Google's new real-time platform combining instant messaging, e-mail, document creation, and collaboration. Oct 12, 2009

International SEO 101, Part 2
One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. Oct 5, 2009

International SEO 101, Part 1
International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. Sep 28, 2009

Mobile Search 101, Part 2
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. Sep 21, 2009

More articles by Ron Jones