Ron Jones

Ron is President/CEO of Symetri Internet Marketing, which provides strategic SEM consulting and training. Ron is actively involved in the SEM community and speaks at conferences and seminars, as well as hosting regional SEM events where he provides participants SEM training and education best practices. Ron also serves on the Board of Directors for SEMPO and is also one of the authors for the SEMPO Institute Fundamentals and Advanced courses.

Recent articles by Ron Jones

Leveraging Social Media to Educate - There's been lots of hype about social media lately. But what's it mean from a business perspective? How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it among themselves? Today, we'll explore the basics of social media and how to get started using it to help spread that awareness you seek. Aug 28, 2008

Tips for Making the Most of SES San Jose - As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world. Aug 14, 2008

The Future of SEM Education - Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education. Jul 31, 2008

SEM.edu: College and Career Points - Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar. Jul 17, 2008

SEM Going Legit – Literally EDU - Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years. Jul 3, 2008

SEO Educational Standards: the Aftermath - Most people agree that there should be some kinds of educational standards for SEO in place for various reasons. But the big questions surround how those standards would be created, implemented, and if or how they would be enforced. Jun 19, 2008

Do We Need Educational Standards for Learning SEO? - Part 2 - Do SEO standards help or hinder a neophyte looking for education? Does setting standards give away industry secrets? Where do we draw the line between guidelines and policing? The idea of creating standards for learning SEO raises many questions, and leads to much debate. Jun 5, 2008

Do We Need Educational Standards For Learning SEO? - The real meat and potatoes of the current standards discussion isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. How can we effectively train people if we don't have basic guidelines for the industry? May 22, 2008

What SEM/SEO Events Should You Attend This Year? - There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008. May 8, 2008

Advancing your Search Education in SEO Forums - If you can think of a question about search engine optimization, it's probably already been thought of, posted, and answered on a SEO forum somewhere. Here's how to find the best forums and best answers. Apr 24, 2008

More articles by Ron Jones...