Ron Jones

Ron is President/CEO of Symetri Internet Marketing, which provides strategic SEM consulting and training. Ron is actively involved in the SEM community and speaks at conferences and seminars, as well as hosting regional SEM events where he provides participants SEM training and education best practices. Ron also serves on the Board of Directors for SEMPO and is also one of the authors for the SEMPO Institute Fundamentals and Advanced courses.

Recent articles by Ron Jones

Universal Search Optimization 101
Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. Feb 8, 2010

Universal Search 101
Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success. Feb 1, 2010

E-mail Marketing 101
Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more. Jan 25, 2010

Content Syndication and RSS 101
Content syndication and RSS are powerful tools help you get out there and be heard on the social Web. Here's a primer of top techniques to start getting your content syndicated. Jan 18, 2010

Article Marketing 101
How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. Jan 11, 2010

Duplicate Content 101
What duplicate content is, how search engines deal with it, and how to avoid the pitfalls. Jan 4, 2010

Link Building Tactics 101, Part 2
Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense. Dec 28, 2009

Link Building Tactics 101, Part 1
Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. Dec 21, 2009

Usability and SEM 101, Part 2
More tips on Web usability, SEO, behavioral design, and how Web accessibility factors in. Dec 14, 2009

Usability and SEM 101, Part 1
To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes. Dec 7, 2009

More articles by Ron Jones