Fionn Downhill
Fionn Downhill is the CEO of Elixir Interactive, a digital marketing agency that helps companies build and grow their customer relationships online. After building up a specialist agency in search engine optimization and paid search, Elixir Interactive expanded its digital marketing services in May 2008 to include social media optimization, reputation management, e-mail marketing, mobile marketing and user-experience design..
Elixir Interactive strives to leverage its experience in search to help clients create, optimize and distribute targeted content that reaches the right audience in the right place at the right time. By combining the intelligence gathered from search with the power of the social community, Elixir Interactive can help its clients better understand their customers, extend the reach of their brand, manage their online reputation and create compelling user experiences that truly connect with the target audience..
Fionn previously worked with organizations such as British Airways and Price Waterhouse. Fionn is involved in the advancement of search marketing and is a strong advocate for best business practices in the industry.
She is the Chair and a founding member of the SEMPO Institute, which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is an established author and frequent speaker on search marketing. In March 2007, Fionn was elected to the SEMPO board of directors.
Recent articles by Fionn Downhill
Agency Leadership -- Imparting Your Vision
Your search marketing journey may have begun with an interest and knowledge of search engines. If the entrepreneurial spirit was strong enough, your workload increased, and you decided to hire an individual or a team to help you. Now you're a business owner, and a whole host of challenges awaits. You're no longer a search marketer -- you're a leader!
Jun 13, 2008
Training Your Search Marketing Employees - Part 2
Advanced practitioners come to my agency with the skills in place to help grow my business. That's why I hire them. Because they're skilled in relation to their job, my priority is to train them to flourish in my agency.
May 16, 2008
Training Your Search Marketing Employees - Part 1
Your employees are the most important asset of your business. Once you've found and hired new employees, it's time to train them.
May 2, 2008
Recruiting the Right People for Your SEM - Part 2
Life is too short to be stuck in the wrong job. As a search engine marketing agency owner, business is too competitive to be stuck with the wrong employee. Here's how to hire the right SEO or SEM staff.
Apr 18, 2008
Recruiting the Right People for Your SEM Business - Part 1
If you've been a one-man operation until now, hiring your first employee is a major milestone. However, making the wrong choice can seriously impact your business.
Apr 4, 2008
Sales and Your Search Marketing Agency - Part 2
A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the deal, and structure the payment terms must all be considered in light of the unique demands of search.
Mar 21, 2008
How to Market Your Search Engine Agency - Part 2
You've created a foundation with the four building blocks of marketing success. Now, the five key strategies to build your business.
Feb 22, 2008
How To Market Your Search Engine Agency - Part 1
Nine surefire strategies to build your search marketing agency. This week: the four building blocks of success.
Feb 8, 2008
Win the Right Search Marketing Clients - Part 2
How to build your search marketing business by winning large clients and targeting medium-sized prospects.
Jan 25, 2008
More articles by Fionn Downhill
