Archive for Erik Qualman

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Social Media Success Stories
What is the ROI of social media? Consider these success stories before activating your calculator. Nov 16, 2009
Banning Social Media Is Counterproductive
Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social media site bans at work and in schools. Nov 2, 2009
Four Steps to Social Media Marketing Success
Companies that appropriately engage in these four steps will take their product or service to the top. Oct 19, 2009
Is Google a Social Media Company?
In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes of Wikipedia, Twitter, and Facebook. Oct 5, 2009
Will Social Media Drive a Web Without Walls?
The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness? Sep 21, 2009
Social Media for B2B
Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. Sep 7, 2009
Socialnomics: It's a People Driven Economy, Stupid.
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply. Aug 24, 2009
Social Media: Fad or Revolution?
Is social media a fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution. Aug 10, 2009
International Social Media Strategy: One Size Does Not Fit All
While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. Jul 27, 2009
Be Stubborn With Your Social Media Vision, but Flexible With Your Plan
The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there. Jul 13, 2009
3 Common Social Media Mistakes
Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong. Jun 29, 2009
Do Teens Tweet? And Other Social Media FAQs
The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking. Jun 15, 2009
15 Social Media Maxims for Marketers
With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return. Jun 1, 2009
CEOs Should Drink the Social Media Kool-Aid
Inferior companies and products can no longer hide behind massive marketing budgets. The days of shouting and imposing your message on the masses is gone. May 18, 2009
Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2
With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins. May 4, 2009
Social Media Insights from TripAdvisor CEO Steve Kaufer
TripAdvisor, with over 20 million reviews and opinions, was practicing the principles of social media long before it became the buzzword of the day. We sat down with the founder and CEO to get some insight into the company's success. Apr 20, 2009
Everyone is Twittering, But Is Anyone Listening?
Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? If everyone uses Twitter to promote themselves, it will become tiresome and users will move on. Apr 6, 2009
Social Media Madness - The Final Four
NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus. Mar 23, 2009
Social Media Madness -- The Sweet 16, Part 2
In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. Mar 9, 2009
Social Media Madness -- The Sweet 16
In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. Feb 23, 2009