Erik Qualman
Erik Qualman is the Global Vice President of Online Marketing for EF Education, headquartered in Lucerne, Switzerland. With more than 26,000 employees in 53 countries, EF Education is the world's largest private educator.
His book "Socialnomics: How Social Media has changed the way we live and do business" was released from Wiley Publishing in August 2009. Qualman is a frequently requested speaker within the Internet and marketing community and also maintains a social media blog at www.socialnomics.net.
Qualman has been highlighted in numerous publications, including: BusinessWeek, AdvertisingAge, USA Today, Forbes, PR Week, Investor's Business Daily, eWeek, Media Life, Direct Marketing News and Direct Response Magazine. He has also been interviewed on various radio and television outlets. Qualman is also a published fiction author.
Prior to joining EF Education, Qualman helped grow the online marketing and eBusiness functions of Cadillac & Pontiac (1994-97), AT&T (1998-2000), Yahoo (2000-03), EarthLink (2003-05) and Travelzoo (2005-08). Qualman holds a BA from Michigan State University and an MBA from The University of Texas at Austin. He was also first team Academic All-Big Ten in basketball at Michigan State and still finds time to follow his beloved Spartans.
Recent articles by Erik Qualman
Social Media Success Stories
What is the ROI of social media? Consider these success stories before activating your calculator.
Nov 16, 2009
Banning Social Media Is Counterproductive
Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social media site bans at work and in schools.
Nov 2, 2009
Four Steps to Social Media Marketing Success
Companies that appropriately engage in these four steps will take their product or service to the top.
Oct 19, 2009
Is Google a Social Media Company?
In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes of Wikipedia, Twitter, and Facebook.
Oct 5, 2009
Will Social Media Drive a Web Without Walls?
The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness?
Sep 21, 2009
Social Media for B2B
Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B.
Sep 7, 2009
Socialnomics: It's a People Driven Economy, Stupid.
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply.
Aug 24, 2009
Social Media: Fad or Revolution?
Is social media a fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution.
Aug 10, 2009
International Social Media Strategy: One Size Does Not Fit All
While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs.
Jul 27, 2009
Be Stubborn With Your Social Media Vision, but Flexible With Your Plan
The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there.
Jul 13, 2009
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