Erik Qualman
Erik Qualman is the Global Vice President of Online Marketing for EF Education, headquartered in Lucerne, Switzerland. EF Education is the world's largest private educator (Student Tours, Language Schools, Smithsonian, Hult MBA School, Au Pair Exchange, Student Exchange, etc.). Qualman works out of the 850 person Cambridge, Massachusetts office.
Prior to joining EF Education, Qualman helped grow the marketing and eBusiness functions of Cadillac & Pontiac (1994-97), BellSouth (1998-2000), Yahoo (2000-03), EarthLink (2003-05) and Travelzoo (2005-08). Qualman holds a BA from Michigan State University and an MBA from The University of Texas at Austin.
Qualman is a frequently requested speaker within the Internet and marketing community. He's also an acclaimed fiction author -- more information is available at American Novel. A former basketball player at Michigan State University, Qualman still finds time to follow his beloved Spartans.
Recent articles by Erik Qualman
3 Common Social Media Mistakes
Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong.
Jun 29, 2009
Do Teens Tweet? And Other Social Media FAQs
The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking.
Jun 15, 2009
15 Social Media Maxims for Marketers
With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return.
Jun 1, 2009
CEOs Should Drink the Social Media Kool-Aid
Inferior companies and products can no longer hide behind massive marketing budgets. The days of shouting and imposing your message on the masses is gone.
May 18, 2009
Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2
With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins.
May 4, 2009
Social Media Insights from TripAdvisor CEO Steve Kaufer
TripAdvisor, with over 20 million reviews and opinions, was practicing the principles of social media long before it became the buzzword of the day. We sat down with the founder and CEO to get some insight into the company's success.
Apr 20, 2009
Everyone is Twittering, But Is Anyone Listening?
Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? If everyone uses Twitter to promote themselves, it will become tiresome and users will move on.
Apr 6, 2009
Social Media Madness - The Final Four
NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus.
Mar 23, 2009
Social Media Madness -- The Sweet 16, Part 2
In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
Mar 9, 2009
Social Media Madness -- The Sweet 16
In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
Feb 23, 2009
Article Archives by Erik Qualman
Top 10 Search Terms in 10 Categories, May 2009 - Jun 12, 2009
Top 10 Search Terms in 10 Categories, April 2009 - May 21, 2009
Advertising Placements by Industry and Top Sponsored Links, March 2009 - Apr 28, 2009
Top 10 Search Terms in 10 Categories, March 2009 - Apr 21, 2009
More article archives
