Erik Qualman
Erik Qualman is the Global Vice President of Online Marketing for EF Education, headquartered in Lucerne, Switzerland. EF Education is the world's largest private educator (Student Tours, Language Schools, Smithsonian, Hult MBA School, Au Pair Exchange, Student Exchange, etc.). Qualman works out of the 850 person Cambridge, Massachusetts office.
Prior to joining EF Education, Qualman helped grow the marketing and eBusiness functions of Cadillac & Pontiac (1994-97), BellSouth (1998-2000), Yahoo (2000-03), EarthLink (2003-05) and Travelzoo (2005-08). Qualman holds a BA from Michigan State University and an MBA from The University of Texas at Austin.
Qualman is a frequently requested speaker within the Internet and marketing community. He's also an acclaimed fiction author -- more information is available at American Novel. A former basketball player at Michigan State University, Qualman still finds time to follow his beloved Spartans.
Recent articles by Erik Qualman
Can Google Predict the Next President? - A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. Jun 26, 2008
Live Search Cashback vs. Google: A Case Study - It's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? A test of product-based queries on each finds the results promising, but mixed. Jun 12, 2008
Microsoft Search CashBack: Stealing from Google? - Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google. May 29, 2008
Facebook & MySpace Connect: Good Idea or Social Media Catastrophe? - Both MySpace Data Availability and Facebook Connect will soon let users' personal information follow them as they traverse the Web. Besides the implications for personal and business transparency, it looks like Google should worry about social media stealing some of its market share. May 15, 2008
Social Media = Society's Watchdog - Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera phone they are. For companies and individuals, it's necessary to live your life as if everyone is watching...since they probably are. May 1, 2008
Don't Play Lifeguard in the Social Community Pool - Big brands need to get smart on social networks. MySpace and Facebook create Web 2.0 branding opportunities. Don't be the David Hasselhoff of your company's social media strategy. Apr 17, 2008
Don't Be Afraid of Social Media -- Your Customers Aren't - There are some big blunders brand owners can make when it comes to social networks. The worst thing to do may be to sit back for too long and do nothing. Apr 3, 2008
Social Search: Welcome to the World of Socialommerce - Part social media, part e-commerce. Socialommerce encompasses the transactional and marketing pieces of social networks. Mar 20, 2008
Has Yahoo Lost Its Yodel? - Exclusive Yahoo-Microsoft inside scoop from former Yahoo employee Erik Qualman. One of the first Yahoo 2,000. Mar 6, 2008
Social Media and Online Commerce: Birth of Socialommerce™ - Facebook will kill Twitter. Google gets social. Place your bets now on social search. Feb 21, 2008
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