Search Engine Forums Spotlight: October 19, 2007

By Kevin Newcomb, Search Engine Watch, Oct 19, 2007

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Measuring Cup
Search Engine Watch Forums
"How much time is a good measure? It seems like a simple question. But we all know day to day the CPA of a keyword can rise and fall dramatically."

Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?
Cre8asite Forums
"I am getting the distinct feeling based on traffic to my websites that clicks on particular entries in SERPs are being weighted more strongly in the Google algorithms."

Link Building Campaign Imminent
High Rankings Forum
"I'm about to embark on my link building / affiliate program campaign and would appreciate any pointers you nice people could give."

Are Paid Directory Submissions Dangerous? Worth Doing or Not?
Search Engine Watch Forums
"Is it worth paying to use a directory submitting service (a manual service) or is it not worth risking it?"

Have You Seen This Keyword Research Tool?
Cre8asite Forums
"Have you seen Microsoft's tool for analyzing online user intent of keywords? So far I like what I see."

Highly Rated Marketing Literature?
High Rankings Forum
"I've started to try to broaden my general marketing abilities, and I'm looking for some good reading suggestions."

Signs That Google Has Penalized a Site
Cre8asite Forums
"Is there anyway to determine exactly why a site would lose its position?"

Optimising a Title for Three Keywords
Search Engine Watch Forums
"If you know what keywords you want, how you do it is up to your execution and also up to your competition since the SEs compare your site with theirs."

What Does it Mean to Be a Webmaster?
Cre8asite Forums
"What is your idea of a webmaster and what roles should s/he fulfill? What is s/he responsible/liable for?"

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

• Coca-Cola, Google, Branding, and Direct Marketing, ClickZ
• Advertising Placements by Industry and Top Sponsored Links, September 2007, ClickZ Stats
• How To Update Your Internet Yellow Pages Listings For Free, Local SEO Guide
• Twine: The First Mainstream Semantic Web App?, Read/Write Web
• Using Yahoo Search Assist for Keyword Research, SEO Speedwagon
• SEO is like buying a house whilst PPC is like renting, or is it?, SEO Chicks
• Driving Conversion in B2B Search Optimization, B2B SEO
• Google Content Network Opt-out Change, SEM Clubhouse
• GOOG-411, A Harbinger Of The Mobile Web, StayGoLinks
• Highlights: Ballmer on deals, search, and dunking, Todd Bishop's Microsoft Blog
• Marketing Chief Leaving Yahoo, BoomTown