Search Engine Forums Spotlight: October 12, 2007

By Kevin Newcomb, Search Engine Watch, Oct 12, 2007

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Analyzing the Competition
Search Engine Watch Forums
"I am researching my competitors to get an idea what it will take for me to break into the top 10 on the search results for my targeted keyword phrase."

Redesigning Without Losing Traffic
Cre8asite Forums
"How do we do the SEO work while not losing the healthy amount of traffic?"

Weird Broad Matching
High Rankings Forum
"I'm finding that doing a broad match on keyword1 keyword2 for example will show the ad at times for one of the keywords only. I find that highly confusing."

How Much More Important is Popularity Score than Content Score?
Search Engine Watch Forums
"If we're all agreed that search engines ranks two factors -- Popularity Score (PS) and Content Score (CS) -- what is the percentage breakdown in terms of what matters more?"

How Many Keywords Should I Target?
High Rankings Forum
"From what I have read, targeting several 'medium strength' terms per page is a more effective approach for small sites than trying to target highly competitive terms. So how many keywords do you suggest I target per page?"

Is Budget Busting Possible With Algo Change?
Search Engine Watch Forums
"The current cost jumps in cost per clicks at Google may have created a way of pushing a bunch of your less savvy competitors out of the mix."

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

• Happy 1st Anniversary YouTube and Google; Now Move Over a Bit, TechCrunch
• Matt Cutts Clarifies Appropriate Uses of the nofollow Tag, Search Engine Roundtable
• Small Business Guide to Optimizing Universal Search, Online Marketing Blog
• Women of Internet Marketing Wednesdays Part 23, Search Marketing Gurus
• Continual Measurement with Analytics, RB Digital Rodeo
• Bringing the gurus to the people, Market Motive
• List of Tasks and How-to Instructions Suitable for New Google AdWords Users, PPC Think
• SMB Advertising: Trust is key, LocalPoint
• Local Business on Facebook, Local Biz Bits
• Questions for Greg Schwartz, VP of Sales at Zillow, ClickZ
• Survey: Search Now Top Resource For Local Information, Search Engine Land
• Google no longer claims AdWords/AdSense doesn't influence the natural results, PPC Discussions
• PPC Benchmarks by Product Category, Rimm-Kaufman Group
• Live Search Local, Maps, and Mobile, Stone Temple Consulting
• Small Business Brief Re-launches as News Voting Portal, Small Business SEM