Archive for Kevin Heisler

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Google's Sergey Brin on Local Mobile Search
In 2005, O'Reilly proclaimed it the "Year of Local Mobile Search," but that didn't work out. While this year may not merit that title either, Google sees 2008 as a key year in the battle for multiplatform search dominance. Jul 29, 2008
Bernstein Research Predicts the Future of Paid Search
In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. Jul 15, 2008
Newspapers Bleed Red Ink: Death by Internet
Journalists are a dying breed. Newspapers face death by Internet. It's time to rethink journalism as a career choice. Jul 1, 2008
Q&A with Bryan Eisenberg, Co-Founder, Future Now Inc.
In conversion marketing, the best leads go to the person who best understands the personas of their prospective customers and will spend the time to continuously improve their marketing by refining the alignment between those personas, their campaigns, and their messaging. Jun 30, 2008
3 CEOs with 3 Strategies for SEO Success
It's 3 a.m. and your employees are safe and asleep. But Wall Street analysts are calling and they want to know your search engine marketing strategy. Who do you want answering the phone? Jun 3, 2008
WebMD CEO Fights Off Google Health Virus with SEO
CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD. May 20, 2008
CEO Tells Wall St. Why He Invests in SEO
Not every CEO understands the value of search engine optimization. Here's one who does: Tom Evans, CEO of Bankrate, tells Wall St. analysts why SEO is one key to the company's success. May 6, 2008
Reverse Engineering Google: Is Imitation Really the Best Form of Innovation?
What happens when two Ivory Tower professors spend a day at the Googleplex? "Reverse Engineering Google's Innovation Machine" in the Harvard Business Review recommends CEOs "Imitate to Innovate." Apr 22, 2008
Google Road Kill: Will the Pulitzer Prize Live to Be 100?
On the 92nd anniversary of the Pulitzer Prize, prizewinners and publishers are fiddling while the newspaper industry is burning. Apr 8, 2008
Twitter Confessions: Tweetstyles of the Rich and Semi-Famous SEOs
Did you make this week's social media episode of "Twitstyles of the Twee and Semi-Famous?" Here's why not. Mar 25, 2008
Q&A with Jason Calacanis, Founder & CEO, Mahalo.com
"Frankly, most SEOs are really smart and hard working; they're just horribly misguided. They focus too much on the tricks to get people in the door and not enough on what people eat when they're inside the restaurant." Mar 19, 2008
EmperorsClubVIP.com: FBI Spies, Prostitution Rings, Eliot Spitzer, Yahoo!
Search engines will be tested as government demands for private information rise. How Yahoo, Time Warner Cable and the American Express card fingered a prostitution ring and Client 9: New York Gov. Eliot Spitzer. Mar 11, 2008
Obama Photo Worth 1000 Keywords? Or Less?
Is the Obama picture worth 1000 words? What happens to a dream deferred? Does it dry up like a raisin in the sun? Or does it explode? Feb 26, 2008
Microsoft Responds to Yahoo: a Micro, Who Cares?
Microsoft, Yahoo, AOL, Google wage war. Meet the troops on the front lines of SEO. Feb 12, 2008
The Future of Search: All the Media That's Fit To Be Googled
In the search engine war games within Google, a strange thing is happening. The humans are winning. Jan 29, 2008
Search Engine Marketing on the Efficient Frontier - Part 2
Why Efficient Frontier will finally break into the top quadrant in 2008. Jan 15, 2008
Search Marketing on the Efficient Frontier
Microsoft bought AvenueA/Razorfish and Atlas Search. Google, buying Performics. Where does that leave Efficient Frontier? Dec 18, 2007
SEMs Get 'No Respect' No More
Is your SEM agency doing Rodney Dangerfield Search Marketing? How to get respect, earn big bucks. Dec 4, 2007
Global SEM Growth Leaves U.S. SEOs Behind
The English language. We can remember it for you wholesale. SEOs in language translation. Nov 20, 2007
Machines In Translation: Do MT Engineers Dream of Selectric Sheep? - Part 3
What does Google really want to achieve with machine translation? You may find the stinging answer in that book by Nabokov. More Google android dreams in WarGames. Nov 6, 2007