Kevin Heisler
Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.
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Recent articles by Kevin Heisler
Google's Sergey Brin on Local Mobile Search
In 2005, O'Reilly proclaimed it the "Year of Local Mobile Search," but that didn't work out. While this year may not merit that title either, Google sees 2008 as a key year in the battle for multiplatform search dominance.
Jul 29, 2008
Bernstein Research Predicts the Future of Paid Search
In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
Jul 15, 2008
Newspapers Bleed Red Ink: Death by Internet
Journalists are a dying breed. Newspapers face death by Internet. It's time to rethink journalism as a career choice.
Jul 1, 2008
Q&A with Bryan Eisenberg, Co-Founder, Future Now Inc.
In conversion marketing, the best leads go to the person who best understands the personas of their prospective customers and will spend the time to continuously improve their marketing by refining the alignment between those personas, their campaigns, and their messaging.
Jun 30, 2008
3 CEOs with 3 Strategies for SEO Success
It's 3 a.m. and your employees are safe and asleep. But Wall Street analysts are calling and they want to know your search engine marketing strategy. Who do you want answering the phone?
Jun 3, 2008
WebMD CEO Fights Off Google Health Virus with SEO
CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD.
May 20, 2008
CEO Tells Wall St. Why He Invests in SEO
Not every CEO understands the value of search engine optimization. Here's one who does: Tom Evans, CEO of Bankrate, tells Wall St. analysts why SEO is one key to the company's success.
May 6, 2008
Reverse Engineering Google: Is Imitation Really the Best Form of Innovation?
What happens when two Ivory Tower professors spend a day at the Googleplex? "Reverse Engineering Google's Innovation Machine" in the Harvard Business Review recommends CEOs "Imitate to Innovate."
Apr 22, 2008
Google Road Kill: Will the Pulitzer Prize Live to Be 100?
On the 92nd anniversary of the Pulitzer Prize, prizewinners and publishers are fiddling while the newspaper industry is burning.
Apr 8, 2008
More articles by Kevin Heisler
