Gregg Stewart

Gregg is President of 15miles, TMP Directional Marketing's new full-service interactive division. With a successful career in interactive advertising and local search marketing that spans over 20 years, Stewart offers strategic counsel to new and pre-existing clients looking to utilize digital solutions for their online marketing campaigns. TMPDM, the largest ($500 million) local search, yellow pages and search engine marketing firm, is independent and headquartered in New York with more than 500 employees and 15 offices in the U.S. and Canada. By far the market leader, TMPDM serves hundreds of clients, including nearly 100 Fortune 500 companies.

Recent articles by Gregg Stewart

Focusing Your Message from National to Local, Part 2
How to parse out responsibilities for social media and set up a measurement dashboard for comparing local and national results. Dec 18, 2009

Focusing Your Message from National to Local, Part 1
How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. Dec 11, 2009

The Year of Mobile: Closer Than We Think?
Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. Nov 13, 2009

Consumers Head Online for Local Business Information
A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. Oct 16, 2009

Local Search Changing with the Seasons
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. Sep 18, 2009

Search Engine Wars, the Local Front
Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. Aug 21, 2009

Mobile Coupons Offer Multiple Benefits
Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. Jul 24, 2009

Bing -- Early Estimations in Local Search
It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. Jun 26, 2009

Ranking in Local Listings
Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy to help gain favorable positions. May 29, 2009

Should Local Marketers Get Twitterpated?
The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category. May 1, 2009

More articles by Gregg Stewart