SES New York 2010, March 22-26

Gregg Stewart

Gregg is President of 15miles, TMP Directional Marketing's new full-service interactive division. With a successful career in interactive advertising and local search marketing that spans over 20 years, Stewart offers strategic counsel to new and pre-existing clients looking to utilize digital solutions for their online marketing campaigns. TMPDM, the largest ($500 million) local search, yellow pages and search engine marketing firm, is independent and headquartered in New York with more than 500 employees and 15 offices in the U.S. and Canada. By far the market leader, TMPDM serves hundreds of clients, including nearly 100 Fortune 500 companies.


Recent articles by Gregg Stewart

    Focusing Your Message from National to Local, Part 2
    How to parse out responsibilities for social media and set up a measurement dashboard for comparing local and national results.

    Focusing Your Message from National to Local, Part 1
    How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content.

    The Year of Mobile: Closer Than We Think?
    Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends.

    Consumers Head Online for Local Business Information
    A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses.

    Local Search Changing with the Seasons
    Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program.

    Search Engine Wars, the Local Front
    Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.

    Mobile Coupons Offer Multiple Benefits
    Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today.

    Bing -- Early Estimations in Local Search
    It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace.

    Ranking in Local Listings
    Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy to help gain favorable positions.

    Should Local Marketers Get Twitterpated?
    The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category.

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