Kevin Ryan
Kevin M. Ryan is chief marketing officer at WebVisible, Inc., a leader in local interactive marketing dedicated to helping small businesses leverage the Internet to acquire new customers. Kevin's former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, an Advertising Age Top 20 search engine marketing firm.
Recent articles by Kevin Ryan
Build a Better Cesspool
Traditional media troops are pitted against the burgeoning voice of populace publishing. What's search's role in today's publishing environment?
May 13, 2009
Luxury Brand Survival
Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role.
May 6, 2009
Fear the Google
Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google?
Apr 29, 2009
Do You Track Searcharoundings?
With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't.
Apr 15, 2009
Trademark: The Next Generation
Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation.
Apr 8, 2009
The Search World's All A-Twitter
Many people don't know what to make of Twitter. What is it? What's the point? It's an undeniable guarantee that when you adopt something new and make it your own, someone will be there to wave a finger to explain that you're doing it wrong.
Apr 1, 2009
Search Goes Global
Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is.
Mar 26, 2009
What Should You Do When You Get Canned?
Change is inevitable. You never know when you might encounter the folks you work with again and in what capacity. What goes around often comes around, so behave accordingly and it might just come back to you in a positive way.
Mar 11, 2009
The End of the Beginning
The first generation of the search-advertising model has passed. The next generation of search advertising and natural search will take some of the power away from the elite few in favor of placing the tools in the hands of the people. Before we see the next generation rise, we'll have to pay some dues.
Mar 4, 2009
Maximum PPC
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed.
Feb 25, 2009
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