Kevin Ryan
Recent articles by Kevin Ryan
Rehabilitating SEO - Search marketers are some of the most passionate and dedicated people I've ever encountered. Those seeking to advance their position within search results can easily become obsessed (to the point of addiction) with checking results and positioning. When considering how your SEO time is spent, what's important and what isn't so important? What kinds of things are OK to obsess over? Are there ways to improve or correct obsessive SEO behavior? Aug 27, 2008
The Beginning of the End? Or the End of the Beginning? - In the end, searches are still up; search revenues are still strong; and the sky isn't falling. Universal or blended search means lower click volume. The data's right. But why? Aug 20, 2008
Search Ad Tools Help Manage Complexity - Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. Aug 13, 2008
Woohoo for Yahoo - Even after the vote re-count, a majority of shareholders voted Yahoo's board in, and Carl Icahn settled for the right to propose two board seats and a spot for himself. At the end of the day, what's more important than rebuilding the Web's biggest brand? Aug 6, 2008
What's Wrong With Being Cuil? - Cuil may be a good search engine...someday. But launching it as a "Google-killer" was a mistake. What have we learned today? First, make sure it works before you launch it. Second, make sure you can live up to your claims or you'll suffer the consequences. Jul 30, 2008
The Japanese Search, Why Don't We? - Should search be turning Japanese? Kevin Ryan really thinks so. Jul 23, 2008
Google's Path to Domination - And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. And today, Microsoft is trying to do the same thing Yahoo failed at five years ago. Think it'll work this time? Jul 16, 2008
What's on your Mind? - Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click action, triggered by text. But the action starts long before reaching search results. Jul 9, 2008
Yahoo's Judgment Day - Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to yesterday's shareholder presentation, the deal wasn't such a great idea. Jul 2, 2008
Yahoo's Suicide Pact with Google - Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing? Jun 25, 2008
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