SES Chicago - December 7-11, 2009

Pat Stroh

Pat Stroh is VP of analysis & decision support at SEM agency Impaqt. He spearheads analytical initiatives and decision support activities for Impaqt's search marketing campaigns, with a special focus on ROI-optimization.


Recent articles by Pat Stroh

    Fortune Tellers and Paid Bid Management
    Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a "fortune teller" to guide your campaigns?

    Is Your Paid Search Campaign Part of a Mix or a Mess?
    Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns.

    Coordinating Search with External Media: Can Less Be More?
    Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your bids actually be a better plan?

    In the Mix: Search in the Overall Marketing Mix
    Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results.

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