Craig Paddock

Craig Paddock is president of Plaza Digital, a Kansas City-based search marketing firm. He's also been referred to as a "Search Engine Groupie" for his regular attendance at search conferences.

Recent articles by Craig Paddock

Can PPC Listings Affect Organic Rankings?
The simple answer is no. Despite this, one of the best ways to increase your organic traffic is to start an aggressive PPC campaign. Aug 22, 2007

Does SES Convert for Repeat Visitors?
According to a "conference groupie," the list of ways that return trips to Search Engine Strategies events can be beneficial. Aug 14, 2007

Should SEOs Care About Wikipedia?
Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity, but there are still plenty of reasons to pay attention to Wikipedia. May 16, 2007

More articles by Craig Paddock