Archive for Sage Lewis

Showing 35 items
- Get Links Now: Make a Difference, Make Connections
Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. Getting outside of your own little world can expand your horizons, as well as your link portfolio. Aug 28, 2008
- And the Link Love Award Winner is...You
Entering contests, being a finalist in contests, and especially winning contests is link nirvana. Win or lose, a contest has endless linking potential. Aug 14, 2008
- Link Building: Understand Where You Are To Know Where You're Going
In link building, if you don't know where you're going, you'll probably end up someplace else. Jul 31, 2008
- Internal Links And My High School Evolution
Understanding internal linking is made easier by comparing it to high school. Just as cool kids in school can make others cool by associating with them, internal linking can spread the "coolness factor" of your site, aka PageRank, among various pages. Jul 17, 2008
- Three Tips for Creating a Successful Blog
Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links. Jul 3, 2008
- The Link Bait Recipe
A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base. Jun 19, 2008
- 3 Ways to Spy on Your Competitors
James Bond would never have been the greatest secret agent on the silver screen if it weren't for his super-awesome gadgets. Fortunately for search marketers, there are some great secret agent link gadgets that can make you a top notch linker. Jun 5, 2008
- Link Building for Dumb Asses
Want links? "Link Building for Dummies" would explain why acting like a dumb ass may be the smartest way to build links. May 22, 2008
- Giving Links Away
There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms. May 8, 2008
- The Power of Sharing: Link Building in Online Forums
Forums as a category have some of the highest PageRank online. Here are the road rules for link building in online forums. Apr 24, 2008
- Link Building Strategies: Apprentice Edition
Great content is only half the battle. Don't forget the other half: getting the word out about your great content. Apr 10, 2008
- Creating a Link Building System
Sometimes, it's important to get back to link-building basics. Here's a seven-step plan to get beyond linkbait and start getting ranked in the SERPs. Mar 27, 2008
- First SEO Link Building Rule: Never Buy Paid Links...Until Now
Google commands SEOs: "Don't buy paid links." Here's why and when paid links work. Mar 13, 2008
- Google is an Optimist. Newspapers are Pessimists.
If today's newspapers want to succeed in a meaningful way in the future, they have to stop making incremental moves while expecting gigantic results. They simply must become the center of innovation, courage and change. Feb 28, 2008
- SEOs, Don't Just Do Something, Sit There!
SEOs are rad, but should "inaction" be the zen path to high rankings? Wouldn't be prudent. Feb 14, 2008
- Recession-Proof Your Business by Building Links
The three don'ts of link building in social networks will save you from exile. How to use link building to make your business recession-proof. Jan 31, 2008
- Search Engine Year-End Predictions: 2007 Scorecard
Search engine gurus: Scorekeepers are grading your year-end predictions. How did you do in 2007? Jan 17, 2008
- Search Engine Marketing 21st Century Manifesto
Search engines are platforms for marketers. It takes a leader to turn a platform into a 21st century soapbox. Jan 3, 2008
- Link Building Case Study: Santa Claus
You don't have to be a saint to build links. But it sure helps. Just ask Santa Claus. Dec 20, 2007
- A Convenient Truth: To Link Builders With Love
Is green always the color of money? Link building for sustainability and social good. Dec 6, 2007
- Link Building and Brainstorming Content
Nothing's worse on the Web than upsetting users. Building links using great content can save even the most disastrous site. Nov 8, 2007
- Solving the Link Building Puzzle: Do or Die - Part 2
When link building is a life-or-death choice, don't take unnecessary risks. You need sage advice. Oct 25, 2007
- Solving the Link Building Puzzle: Do or Die.
Link building: the killer skill needed to escape from Page 4 to Page 1 in organic rankings. It's a puzzle we're all trying to solve. Here's how to start putting the pieces together... Oct 11, 2007
- Knock It Out of the Linkin' Park!
Sometimes you think you know an SEO. Sometimes you don't. Check out this breakout column. Another SEO Rock Star Is Born. Sep 27, 2007
- "I, Google" Addresses "Evil Paid Links" Debate
If you were Google, would paid links be tagged as resident evil? Sep 13, 2007
- The Great Link Buying Debate
The topic of paid links created a great deal of discussion at SES San Jose 2007, and Sage Lewis tells you why. Aug 30, 2007
- Integration: Key Element of Link Building
Sage Lewis discusses a key element of link building: Integration, the process of incorporating something special into your Web site to attract linking partners. Aug 16, 2007
- Understanding the Definition of Link Building
What exactly is link building? Sage Lewis gives you his definition, and by understanding that definition, you can create a link-building campaign that is truly effective. Aug 2, 2007
- Creating Link Love With Informational Videos
Sage Lewis gives some advice for creating B2B videos that can create a lot of link love. Jul 19, 2007
- How Many Links Could a Link Lover Love?
What good is link love if you don't know how many links love you? Sage Lewis tells you the many different ways to count and track your links. Jul 5, 2007
- Does Your Site Deserve Link Love?
A couple weeks ago, Sage asked you to submit some sites that deserve link love. Here are some examples of clever ways to go about getting links and making your ideas go viral. Jun 21, 2007
- Let’s Go Viral
Sage Lewis thinks viral marketing and link love are like two peas in a pod. Viral Web marketing can be risky, but the rewards are great. Here’s how to get started with a Web 2.0 strategy that won’t break the bank. Jun 7, 2007
- Building the Love
It takes more than business basics on a Web site to create link bait, and even a site offering the most mundane products can create compelling content. Sage Lewis gives tips for brainstorming ideas for building links. May 24, 2007
- You Can Build It, But They May Not Come
Social media columnist and optimization expert Sage Lewis discusses the painful prospect of having killer content that no one will read. May 10, 2007
- Prevention is the Best Medicine: Don't Let Viral Campaigns Get Sick and Die
Sage Lewis diagnoses problems with the most feverish trend in link building - viral marketing campaigns. Apr 26, 2007
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