Archive for Sage Lewis

67 articles
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The Promotion Recipe
Are your social media contacts numb to your promotions? Spice them up using these tips. Nov 19, 2009
Do Follow
Pros and cons of building links through blog comments. Nov 5, 2009
All Links Are Not Created Equal
As link building evolves and changes over time, we need to look at a variety of factors that determine whether a link is useful. Oct 22, 2009
Paid Links: Seller and Buyer Beware!
Don't let your site drop out of search results. Here's how. Oct 8, 2009
Sage's Twitter Promotion Experiment
How do people feel about selling or being sold in social media? Is charity one thing, but for-profit something different? Sep 24, 2009
Links Top List of Search Engine Ranking Factors
In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force. Sep 10, 2009
Have We Lost All Control?
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it. Aug 27, 2009
Promotions Come in All Shapes, Sizes, and Colors
We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness. Aug 13, 2009
Re-Thinking Link Building Commentary
Readers respond to Sage's last column, where he urged them to change the way they think about link building. Jul 30, 2009
Re-Thinking Link Building
I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? Jul 16, 2009
PageRank Sculpting: Welcome Back to High School Hell
Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids. Jul 2, 2009
Sage's Dirty Little Secret
Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going. Jun 18, 2009
The Best Links Come from Knowing Thy Self
Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building. Jun 4, 2009
Cabela's, Performics, and Performance Marketing
Today. we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. May 21, 2009
Make Sure Your Promotion Is Legal
Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind. May 7, 2009
Building Links by Building Trust
I want to share one idea that you can act on right this very minute to help you with your link building. It might actually be the tool you need to push through the rest of this recession. Apr 23, 2009
How to Evolve this Column
I asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results. Apr 9, 2009
My Thoughts on Promo Outcomes
Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. Mar 26, 2009
Assessing the Success of Our Promotion
Did Search Engine Watch readers vote for their favorite promotion ideas? Was my link building promotion a success? Did you win a $25 gift certificate? Find out all the answers inside. Mar 12, 2009
Vote for Your Favorite Promotion Ideas
Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card. Feb 26, 2009