PAID SEARCH STRATEGIES
The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective?
ROI MARKETING
An interactive marketing pro reveals steps he's taking to increase his online visibility after establishing a new Web site on a new domain.
MEDIA BUYING
Here are some of the best digital sports campaigns on the Internet now, and what you can learn from them.
Forums
Featured Discussions In Our Forums
Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect
A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets.
Video Ad Views Typically Only Around 10 Seconds
Study finds three in four online video ads are 30 seconds in length or shorter, while the average amount of time consumers stay tuned is a lot less.
Integrating Search, Part 2
Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed.