MEDIA BUYING
What trends are strategists expecting to see in digital advertising and publishing in the coming year?
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Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect
A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets.
SEO Tools -- Worth the Time and Money?
An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts.