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ClickZ News Blog
News and views on topical issues
IPG Goes with Microsoft's Atlas for Ad Management
Deal is latest in a string of agreements Microsoft has struck with holding companies.
Video: A Talk with Bloomberg '09 Digital Strategist
Yahoo Craves Fast Food. Ad Dollars, That Is
Even After Super Bowl, Google Plays the Reluctant Advertiser
Tide Enlists Venus Williams to Serve Up Digital Campaign
Facebook Dominates U.K. Mobile Internet Use
More ClickZ News
Advice and opinions by and for marketers
NYC Mayor Bloomberg's Twitter Lesson for David Cameron by Kate Kaye
CONFERENCE CALLThe rules for using Twitter in political campaigns are not yet written. Should the U.K.'s Conservative Leader get on board?
Best Practice Versus What Works: Let the Data Decide by Stefan Pollard
E-MAIL DELIVERYWhy you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance.
Just Because You Built It, Doesn't Mean They'll Come by Liana Evans
SOCIAL MEDIA MARKETINGTake the time to understand the right kind of "field of dreams" to build for your target audience.
Predicting Future Behaviors by Rob Graham
BEHAVIORAL MARKETINGWhile predictive targeting is not an exact science, it still holds potential for marketers.
Forums
Featured Discussions In Our Forums
Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect
A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets.
Ford Takes Multiple Routes in Social Media
Beauty Marketing Made Over
What Leo Burnett Has in Store for AOL
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Stats
Trends & Statistics: The Web's Richest Source
Toyota Recall Among Top U.S. Search Queries in January
January's top U.S. search terms by search volume from Hitwise.
Scottrade Online Leads Top Internet Advertisers by Media Value
U.S. Online Video Views Declined During December
Australians Spend Most Time on Social Networks and Blogs
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ClickZ
Latest headlines from ClickZ.com
The Rise of Universal Paid Search
2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.
Why Brand Building Isn't Enough
Universal Search Optimization 101
Managing Client PPC Campaigns on the Go
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