Aaron Shear
Aaron Shear is a partner in Boost Search Marketing, an enterprise-level global consulting firm. Offering expert advice to many of the most trafficked sites around the world. Aaron has been optimizing websites since the late 90's, and has provided hundreds of businesses with countless top SEO and SEM returns.
Previously Aaron was the Global Director of SEO with Shopping.com, an eBay Company. At Shopping.com Aaron spearheaded the global optimization efforts of Shopping.com, Dealtime and Epinions. Prior to that, Aaron was the CTO at SEO Inc., where he spearheaded optimization efforts with clients such as IGN Entertainment, VEGAS.com, Sierra Trading Post, Sony Motion Pictures, Archer Daniels Midland, and Alliance Business Centers Network.
Before becoming an SEO Aaron worked at Inktomi, as a Technical Account Manager, where he learned SEO from the creators of the search engines first-hand. Aaron's primary responsibility was managing client relationships such as MSN, IWon, Hotbot and HP to name a few.
Recent articles by Aaron Shear
Lassoing Your Loss Leaders
Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms.
Apr 7, 2009
Accessibility Can Be Profitable
More than ever, it's so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you'll gain users that may be a valuable part of your revenue stream.
Mar 10, 2009
Spending in a Tough Market
Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic.
Feb 24, 2009
How Strong is Your Search?
If you're not using analytics in the right way on your large site, it will be difficult to adequately track your site's traffic sources. If you're not careful, you could end up with two competing teams -- one driving paid search, and the other driving organic.
Feb 10, 2009
Breaking the Norm with Search
One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together.
Jan 27, 2009
Taking a Small Business to the Big Time Through Search
So you own a small e commerce shop and are wondering how to expand your business? As you may or may not know by now, search can drive an incredible amount of traffic to your site.
Dec 30, 2008
Social Shopping: Build Long-Term Traffic and Trust
With a predicted slow year on the horizon, what can you do to be better and different in this market? This is an important question to answer, especially in Q1, when the e-commerce segment is very slow, so think about these types of strategies carefully.
Dec 16, 2008
Post-Cyber Monday Marketing Ideas
It's a good idea to put a development freeze in place from now until the end of the year, to make sure your sites are performing well and won't go down due to tinkering during the busy holiday shopping season. While you're waiting to put out any new releases, consider investing more effort into other forms of marketing that may have an indirect impact on your overall SEO coverage.
Dec 2, 2008
SEO Dreams are Made of This
Many major companies continue to make mistakes with their Web sites that hurt their search engine rankings. They target pages in the wrong way, or don't craft their pages in a way to prevent searchers from leaving their site after the first page. It's time for some SEO dreaming.
Nov 18, 2008
Maintaining Your Company's Image in the SERPs
Is your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? By building alternative media types, and linking to compelling content about your company on other sites, you can often clear up the majority of the unwanted press by moving it down through the rankings.
Nov 4, 2008
More articles by Aaron Shear
