Aaron Shear
Previously Aaron was the Global Director of SEO with Shopping.com an eBay Company. At Shopping.com Aaron spearheaded the global optimization efforts of Shopping.com, Dealtime.com and Epinions.com. Prior to joining Shopping.com, Aaron was the CTO at SEO Inc. where he spearheaded optimization efforts, with clients such as IGN Entertainment, VEGAS.com, Sierra Trading Post, Sony Motion Pictures, Archer Daniels Midland, Alliance Business Centers Network to name a few.
Before becoming an SEO Aaron worked at Inktomi, as a Technical Account Manager, where he learned SEO from the creators of the search engines first hand. Aaron's primary responsibility was managing client relationships such as MSN, IWon, Hotbot and HP to name a few.
Aaron has been optimizing websites since the late 90's, and has provided hundreds of businesses with countless top SEO and SEM returns.
Recent articles by Aaron Shear
Weapons of Mass Optimization - Building an in-house SEO team can be a daunting task, especially for large organizations. With proper planning, the experience becomes more manageable, and success becomes more likely. The important thing to remember when planning such a big project is to start small, and pay attention to the smaller details within the larger project. Aug 26, 2008
Content? Content. Content! - It's become the mantra for SEOs, and the standard advice for all site owners, regardless of the Web space they're in. It's time we review the advantages of content, and where it may be applicable. Aug 12, 2008
When's an Outage More than Just an Outage? - In SEO for major sites, one of the most overlooked factors is uptime. How does an outage impact your SEO efforts? Jul 29, 2008
Recruiting SEO Talent for Big Sites - Finding an experienced SEO expert is not easy, when most are either in top-level positions at an agency or have their own successful consulting firms. To begin your search, throw everything you know about hiring out the window before starting this process! Jul 15, 2008
Some New SEO Services Not So "Special" - Many SEO agencies are running out of ways to draw in large clients, especially when so many offer little to no value over the next agency. This dilemma has given birth to new "special services," which can set an agency apart. But beware: there are some unscrupulous agencies using these in ways that can sometimes be a threat to your rankings. Jul 1, 2008
SEO Issues with Global Expansion - When a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas. Big business is commonly lost with their overseas Web sites. Jun 17, 2008
When Top Keywords Suddenly Vanish - If one of your top keyword phrases suddenly drops out of the SERPs, do you know what you'll do to fix it? Sometimes, the cause is nothing that you control. But there are several things you should be looking at to make sure a change that was made somewhere in your organization didn't cause the problem. Jun 3, 2008
Social Media Marketing in an Enterprise Environment - Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy. May 20, 2008
Convincing the Executive Team to Invest in SEO - Convincing senior managers of the value of search marketing is not always easy. By gathering the right data and getting support from clients and other departments ahead of time, your task will be much easier to accomplish. May 6, 2008
SEO for Publishers: News and Sports are Slow to Adopt SEO - Publishers need search engine optimization to survive online. Here's how to use SEO best practices for publishers to win more readers for your site. Apr 22, 2008
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