Archive for Justilien Gaspard

Justilien Gaspard

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  • Use Online Public Relations for Link Marketing
    Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. Nov 13, 2008
  • Use Humor for Link Marketing
    Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny. Here are some ideas that can be used by everyone, regardless of the size of your marketing budget. Oct 30, 2008
  • Content Promotion for Link Marketing
    Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed. Oct 16, 2008
  • Link Marketing -- Solve a Customer Problem
    Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. Focusing on a niche or soliciting input from your customers are two great ways to develop your content ideas. Oct 2, 2008
  • Link Marketing: What Google Can Teach You
    Google's success story has many important lessons about link marketing. By studying how Google has successfully built their business, you can learn how to build links to your site. Sep 18, 2008
  • Viral Link Building: Size Doesn't Always Matter
    Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. Sep 4, 2008
  • Link Building with Customers, Part 2
    Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing. Aug 7, 2008
  • Link Building with Customers
    The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site. Jul 24, 2008
  • Link Building via Word-of-Mouth
    Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time. Jul 10, 2008
  • Link Building Ideas for Local Auto Dealers
    The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. Such is the case with auto dealers. Here are two link building ideas for a local auto dealer that can be applied to various types of local businesses. Jun 26, 2008
  • Think Links from New Sites Have Little Value? Think Again
    It's often assumed that new sites haven't earned enough trust in Google to pass real value. But if you flatly skip over links from new sites, you're losing out on immense opportunities. Think of it as investing in the stock market. Look for undervalued, or unnoticed, sites that have a high likelihood of rising in popularity. Jun 12, 2008
  • Five Traits of the Ideal Link Builder
    If you've decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires. A candidate with many of these five qualities is more likely to be a successful and productive member of your link marketing team. May 29, 2008
  • Keeping SEO Staff Motivated and Driven
    With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible. May 15, 2008
  • There Are No Free Links: Budgeting Resources for SEO Link Building
    There's no such thing as a free link. The amount of time and resources to invest for link development depends on the profits your company stands to make from top rankings. And being realistic about your available resources, budget, and goals will save you from unnecessary frustration, and produce better results. May 1, 2008
  • Link Building Case Study for Luxury Hotels
    Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge. Apr 17, 2008
  • Afraid to Link Out? Think Again
    Both people and search engines place more value on information that cites multiple sources. By refusing to link to other sites you are harming your site's relevance and ability to gain links. Apr 3, 2008
  • Link Building from the Heart: Giving to Get
    Traditional marketers and PR folks have been doing it for years; so why not online marketers? Giving back to your community on a local, national, or even international level is a great way to build links.h Mar 20, 2008
  • SEO Link Building: Budget Stretcher for Online Retail and E-Commerce Sites
    Link building is the best budget stretcher for online marketing. Stretch your budget by building e-commerce links. Mar 6, 2008
  • 5 Ways to Discover Link Building Ideas
    Out of link building ideas? Put your customers to work. Feb 21, 2008
  • Coffee, Tea, or Link Love?
    Link love goes vertical again. Link building for the B2B hospitality industry. Feb 7, 2008
  • Link Building Case Study for Luxury Hotels
    Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your concierge. Jan 24, 2008
  • Top 5 SEO and Link Building Challenges for 2008
    What are the top five challenges SEOs and link builders face this year? Jan 10, 2008
  • 7 Tips for Training Link Developers
    7 essential tips for training link developers in-house: so simple, even traditional ad agencies can catch on. Dec 27, 2007
  • Link Building: DIY In-House vs. Outsourced
    Link development debate: In-house or outsourced? Or the old in-and-outsourced? Dec 13, 2007
  • 5 Best Reasons to Build Links In-House
    Seeking to outsource SEO link development? Top 5 reasons you need to rethink link building strategy. Nov 29, 2007
  • A Winning SEO Plan To Create Buzz, Traffic, Links
    SEO PR strategies: How to create a cool contest, give away free prizes, generate SEO buzz. Nov 15, 2007
  • How Site Architecture Influences Link Building
    Site architecture determines how successful link building campaigns will be. Find out how a film Web site can benefit. Nov 1, 2007
  • Top Rankings, Secrets, and Lies - Part 2
    The secret of top rankings: Link Value. Link Worth. Here's how to invest in it to achieve your SEO goals. Oct 18, 2007
  • Link Value: Top Rankings, Secrets and Lies - Part 1
    What's a Link Worth? Priceless? Don't get taken in. Do the math. Oct 4, 2007
  • Link Building for Local Search
    Imagine a search engine-free world. Would you still build "links" to increase local traffic? Radical link building strategies for Local Search. Sep 20, 2007
  • The Power of Link Building and Public Relations
    Link Building columnist Justilien Gaspard offers advice for gaining links in local search while creating positive public relations opportunities. Sep 6, 2007
  • Training Link Developers to Become Marketing Gurus
    Link Columnist Justilien Gaspard continues his link training theme with a focus on training link developers to use marketing tactics. Aug 23, 2007
  • Reverse Engineering Linking Patterns to Create Link Equity
    Link Columnist Justilien Gaspard tells you how to get quality links from trusted sites in a round about manner, creating trusted linking neighborhoods. Aug 9, 2007
  • 7 Tips for Training Link Developers
    Link columnist Justilien Gaspard offers 7 tips for training link developers that range from promoting creativity to teaching negotiation tactics. Jul 26, 2007
  • Exploiting Your Current Backlinks and Link Referrals
    Link columnist Justilien Gaspard tells you how to take full advantage of your current backlinks while getting referrals to other Web sites that can help promote your business. Jul 12, 2007
  • 7 Ways to Promote Your Content as Link Bait
    In this week's Link Love column, Justilien Gaspard gives you seven ways to promote a new site project for links and exposure. If your site is already established, these links can help raise your rankings. Jun 28, 2007
  • Creating Link Bait With Hot Content and Promotions
    Link columnist Justilien Gaspard tells you how to create hot, compelling content and then spread the word with promotions that create buzz. This is a great way to gain links and new customers. Jun 14, 2007
  • Avoiding Low-Quality Links and Link Networks
    Realizing the power of links, more and more companies want to outsource or find an easy way to build links in-house. Link Love columnist Justilien Gaspard tells you how to spot low-value links or links that might be devalued. May 31, 2007
  • Link Safari: Gear Up for a Hunting Expedition
    Link building columnist Justilien Gaspard offers strategic tactics and advice on finding high-value trusted links to create the right linking neighborhoods and associations, including examples of NASA giving links to the travel industry. May 17, 2007
  • Hot Today, Gone Tomorrow: Link Building for the Long Term
    Justilien Gaspard takes a look at the long-term results of popular link building tactics and explores why successful link building is just good marketing. May 3, 2007
  • Engaging Customers to Say 'I Love You' Back
    Link Love columnist Justilien Gaspard discusses ways to use current customers to gain valuable inbound links and market your Web site at the same time. Apr 5, 2007

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