Archive for Justilien Gaspard

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Link Building With a Small Budget
Some do-it-yourself link marketing strategies. Nov 12, 2009
Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. Oct 29, 2009
Targeting People Who Control the Links
High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them. Oct 15, 2009
Getting People to Talk About Your Company
Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. Oct 1, 2009
5 Essential Skills of In-House Link Marketers
Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. Sep 17, 2009
Common Mistakes When Hiring an Online Promotions Person
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. Sep 3, 2009
Low-Hanging Fruit for Content Promotion & Links
Not getting the links you'd like? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links. Aug 20, 2009
Link Marketing for Travel and Tourism Businesses
Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites. Aug 6, 2009
Link Marketing Opportunities in Your Backyard
You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? Jul 23, 2009
Community Outreach for Public Relations and Links
Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. Jul 9, 2009
Link Marketing Challenges & Solutions
Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. Jun 25, 2009
Link Marketing for Drop Shipping Retailers
It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products. Finding a unique angle to separate your site from the rest of the pack is the key to link development. Jun 11, 2009
Promoting Your Blog
You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. May 28, 2009
Create Something Newsworthy, Part 3 -- Promotions
Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content. May 14, 2009
Create Something Newsworthy, Part 2 -- Testing
Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought. Apr 30, 2009
Create Something Newsworthy -- Branding, Marketing, Links
How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. Apr 16, 2009
Increase Online Visibility for Sales and Links
People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. Apr 2, 2009
Look for Business Opportunities During These Tough Times
Opportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn't build up large cash reserves can employ some of the same strategies to expand or enter into new markets. Mar 19, 2009
Buzz Monitoring = Brand Development
Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. Mar 5, 2009
Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. Feb 19, 2009